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Kath Dewar

Kath Dewar is tagged in 1 stories.
Listen Up: How One Brand Learned That Greenwashing Is Never an 'Ethical Choice'
Listen Up: How One Brand Learned That Greenwashing Is Never an 'Ethical Choice'

Marketing and Comms / Behaviour change starts with listening. Here in New Zealand, a major global brand may have started listening for the first time in recent weeks: Dole have both made a U-turn and reached out to critics in an apparent desire to understand where they went wrong in this market and how they might set things right. - 7 years ago

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