Katherine Hand
Sustainable Brands Prioritizes the Importance of Measuring the ROI of Sustainable Business
Press Release / SAP, Lyft, Danone and others confirmed to speak at New Metrics 2018 Conference SAN FRANCISCO, August 9, 2018 – Sustainable Brands® recently unveiled full program details for New Metrics 2018: The ROI of Sustainable Business, running October 29-31 in Philadelphia, PA. - 4 years ago
Willard: Sustainability Champions Must Learn to ‘Speak Business’
Marketing and Comms / For several years now, Bob Willard, former IBM exec and current sustainability “guru,” has been working to create a resource to help sustainability champions break through to senior leadership and accelerate change within the business world. Last week, on day one of SB’17 Detroit, it officially launched. - 5 years ago
SB'17 Detroit, Day 2: Consumer Preferences, Unintended Consequences and 'Leading with Delicious'
Walking the Talk / Day two of SB'17 Detroit picked up the momentum from day one and ran with it. ... Transforming Consumption Norms Around Food By Hope Freedman - 5 years ago
SB’17 Detroit, Day 1: Redefining the Good Life with Courage, Reinvention and Pashon
Walking the Talk / We jump-started an incredibly action-packed week here at SB'17 Detroit with powerful plenaries from thought leaders, researchers and on-the-ground change-makers working to Redefine the Good Life in Detroit and beyond. - 5 years ago
Aspiration & Advocacy: How Can Lululemon Help Redefine the Good Life?
Marketing and Comms / SB’17 Detroit is bringing thousands of sustainability professionals together this week to ask one question - what is the role of business in fostering and creating the Good Life? On Day 1 of the conference, BBMG and Lululemon explored this question with a group of curious, passionate sustainability professionals. Using BBMG’s methodology, we all became designers for a few short hours to develop programs and promotions that would authentically connect with the brand’s consumers and enable both to live their purpose. - 5 years ago