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Lea Ben-Akiva

Lea Ben-Akiva is EVP of Growth and Innovation at market research firm AMC Global.

Lea Ben-Akiva is tagged in 1 stories.
Great Expectations: Evaluating ESG Initiatives to Reach Target Consumers
Great Expectations: Evaluating ESG Initiatives to Reach Target Consumers

Marketing and Comms / When it comes to ESG initiatives and their relationship to consumer behavior, there’s no one-size-fits-all approach; but leveraging ongoing research into consumer attitudes can help align corporate ESG initiatives that can help steer your brand through uncharted waters and changing sentiments. - 1 year ago