Lesley Fair

Lesley Fair is tagged in 2 stories.

FTC Says Diaper Claims Didn't Pass the Smell Test

Marketing and Comms / What do dirty diapers and deceptive ads have in common? (We’ll pause a moment so you can add your own punch line.) Now that’s out of the way, the action against Portland-based Down to Earth Designs — consumers know them as gDiapers — is the FTC's latest effort to ensure the accuracy of environmental marketing claims. But even if green isn't your game, the case also offers insights into what the FTC calls "unqualified claims." - 10 years ago

FTC to Mattress Companies: Don't Pad Your Green Claims

Marketing and Comms / If you or your clients make environmental marketing claims, don’t sleep on three actions the FTC just announced against companies that sell mattresses. What's more, the pleadings in one case offer insights into a course of conduct advertisers should avoid in the use of seals and certifications. - 10 years ago

Lesley Fair

FTC Says Diaper Claims Didn't Pass the Smell Test

FTC to Mattress Companies: Don't Pad Your Green Claims

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