Lesley Lammers

Lesley Lammers is tagged in 3 stories.

Patagonia's 'Tools for Grassroots Activists' Also Offers Lessons for Business, Marketing Leaders

Marketing & Communications / Earlier this month, Patagonia released a new book aiming to offer environmental advocates best practices in grassroots activism. While it may seem counterintuitive for a big brand to be talking about grassroots activism, it’s widely known that Patagonia’s history is deeply rooted in environmental activism. The company started off as a small group of surfers and climbers who had reverence for their playground: the great outdoors. - 8 years ago

New USDA Dietary Guidelines Gather Both Criticism and Praise from Brands

Consumer Behavior Change / Every five years, the USDA releases updates to its dietary guidelines, aimed at helping improve American eating habits. The latest Iteration, the 2015-2020 Dietary Guidelines for Americans (DGA), has left some brands hungry for more, and others perfectly satiated.The guidelines stayed pretty much the same, continuing to recommend Americans limit their intake of saturated fats, trans fats, added sugars and sodium, and incorporate a variety of fruits, vegetables, grains, fat-free or low-fat dairy, oils and proteins into their diet. The most heated debates surround the language on added sugar intake, red and processed meat consumption, alcohol moderation, and sustainable food sourcing. - 8 years ago

Food Shift Launching Systemic Approach to Food Recovery with Alameda Kitchen

Innovation & Technology / It’s difficult to swallow the contradictory statistic that 50 million Americans are food insecure while 40 percent of the food produced in the U.S. is wasted, according to the NRDC. Food recovery entrepreneur and advocate, Dana Frasz — founder of Oakland, Calif.-based food-recovery non-profit Food Shift— suggests that the sustainable food movement could use a new recipe. Those working on hunger should not just look at providing food, but how they can create jobs. - 8 years ago