Lola Bakare

CMO Advisor & Inclusive Marketing Strategist, be/co Author, "Responsible Marketing"
be/co

Lola Bakare is an Anthem Award-Winning CMO Advisor & Inclusive Marketing Strategist, and founder of be/co, a boutique consultancy that empowers brands and marketing leaders with strategic guidance, coaching, training, and workshops that unleash new levels of success. With a wealth of experience on the frontlines of marketing leadership at The Daily Dot, PepsiCo, New World Pasta, Diageo, and Dell, (for world class brands including Gatorade, Ronzoni, and Smirnoff), Lola's uniquely empathetic approach comes from her deeply nuanced understanding of the unique challenges marketing leaders face across industries. She has recently been named one of 15 2022 LinkedIn Top Voices in Marketing & Advertising, an advisory board member at Sparks & Honey, and a Forbes CMO Network contributor. Her writing and commentary can be found in major publications including Adweek, Harvard Business Review, Marketing Brew, & Business Insider where she is recognized as one of 13 Top Consultants and Experts helping advertisers with diversity. She can also be found providing real-time advice to marketers on Fishbowl where she serves as founder and bowl leader of the Women In Marketing Bowl (20k+ members strong and counting!) Her first book “Responsible Marketing: How To Create An Authentic & Inclusive Marketing Strategy, is in the works with Kogan Page for an expected 2023 release.

Lola Bakare is tagged in 6 assets.
Video
Responsible Marketing Through The Lens of Local

When CMOs and marketing leaders are tasked with delivering more business impact using fewer resources, localized responsible marketing efforts have the power to drive global business results while making the world a better place. With this great powe... View More

Slides
Responsible Marketing Through The Lens of Local

When CMOs and marketing leaders are tasked with delivering more business impact using fewer resources, localized responsible marketing efforts have the power to drive global business results while making the world a better place. With this great powe... View More

Video
Purpose Fragility: Having Real, Honest and Productive Conversations in Challenging Times

As corporations are scrambling to address the full breadth and depth of sustainability and regeneration issues, our purpose-driven community is relentlessly faced with uncomfortable situations, conversations and controversies. All too often we tend t... View More

Slides
Purpose Fragility: Having Real, Honest and Productive Conversations in Challenging Times

As corporations are scrambling to address the full breadth and depth of sustainability and regeneration issues, our purpose-driven community is relentlessly faced with uncomfortable situations, conversations and controversies. All too often we tend t... View More

Video
Unlocking The Power of Responsible Marketing: How To Reach For More & Keep It Real

Lola Bakare is an inclusive marketing strategist, an award-winning CMO advisor, and founder of be/co, a boutique brand and marketing consultancy. She has recently been named one of 15 2022 LinkedIn Top Voices in Marketing & Advertising, a Forbes CMO ... View More

Slides
Unlocking The Power of Responsible Marketing: How To Reach For More & Keep It Real

Lola Bakare is an inclusive marketing strategist, an award-winning CMO advisor, and founder of be/co, a boutique brand and marketing consultancy. She has recently been named one of 15 2022 LinkedIn Top Voices in Marketing & Advertising, a Forbes CMO ... View More

Upcoming Events

June 8-10, 2026
SB'26 San Diego
US Event

February 18-19, 2026
SB'26 Tokyo
US Event