Lola Bakare is an inclusive marketing strategist, an award-winning CMO advisor, and founder of be/co, a boutique brand and marketing consultancy. She has recently been named one of 15 2022 LinkedIn Top Voices in Marketing & Advertising, a Forbes CMO Network contributor, and a Business Insider Top Expert helping advertisers with diversity. Her first book, Responsible Marketing: How To Create An Authentic & Inclusive Marketing Strategy, expected later in 2023, is the subject of this keynote talk.