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Lorne Craig

Lorne Craig is tagged in 5 assets.
Article
From Footprint to Handprint: AT&T, Dell, SHINE and More on the Path to Net Positive

It is an achievement of the sustainability movement that standards for measuring and reducing our societal and planetary footprint have been established and are being tracked. But evolution tells us that more must be done - business must become resto... View More

Article
Thinking Outside the Room: Catalyzing and Speeding Up Purpose-Driven Innovation

The San Diego breeze rustles the palm fronds above the Mission Bay Patio - it's nice to be in an outdoor presentation space enjoying the Southern California climate. The topic for the afternoon is innovation, and the panel brings a good range of pers... View More

Article
Purpose Through Transparency: Consumer-First Mindsets in Brand Positioning

As brands start to realize that considering sustainability is no longer optional, many will be tempted to employ a traditional control-and-command approach to communications around their practices and issues. The experts on this panel Tuesday morning... View More

Article
SPLC: How to Drive Human Health, Environmental and Social Impacts with Institutional Purchasing

What could be a dry technical presentation on supply chain metrics is immediately derailed, as presenter Scot Case, Training Developer for the Sustainable Purchasing Leadership Council (SPLC), elects to depart from the predetermined slide show, and i... View More

Article
Targeting a Trillion-Dollar Impact: Applying the Work of The Sustainability Consortium

As a creative guy sitting between the manager of recycling for a major retailer and a supply chain expert for a large clothing brand, I certainly feel like I am bringing the knife to the metrics gunfight in this session. But the sheer corporate heft ... View More

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