Living and working out of Mexico, Marc de Sousa-Shields is part of a sustainability tribe, making his contribution through writing, speaking and networking.
He authored Invest Like You Give a Damn, penned articles for numerous publications; and has worked in inclusive finance, impact investment, corporate sustainability, and ESG investment in over 30 countries. Marc hosts the "This Week in Sustainability" pod- and videocasts and "The Sustainable Century" solutions podcast. Reach him @csrcounts or www.thesustainablecentury.net.
Marc De Sousa-Shields is tagged in 3 stories.
Marketing and Comms /
Great brands don’t stop at connecting with mere outward expressions of who we think we are or what we want to be. The very best brands connect with long-held mystical beliefs underlying our rational selves, the parts of our sub-consciousness that manages and helps us to cope with all the irrational, arbitrary, inexplicable unknowns in life. These thoughts take shape in symbols forged from ancient stories reflecting patterns of thought and beliefs about how we understand ourselves. Carl Jung argues these narratives and their archetypal characters are universally present in our individual psyches, to which we are powerfully attracted as a means of giving life meaning and managing reality.
- 8 years ago
Marketing and Comms /
Pope Francis has been creating news in sustainability circles lately and lots of it.Why? Well, it’s not just because his message of peace, simplicity, and pursuit of the common good resonates with millions the world round, but also because his beliefs are uniform and undivided in ways political, corporate, union or community leaders can seldom afford to be: It is within each of us, he says without preaching or scolding, to be better people, more caring, more generous and, of course, more considerate of the environment.
- 8 years ago