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Mitch Baranowski

Mitch Baranowski is tagged in 2 stories.
5 Tips on Branding for Good from Successful Social Entrepreneurs
5 Tips on Branding for Good from Successful Social Entrepreneurs

Product, Service & Design Innovation / Just because you're doing good work as a social entrepreneur doesn't mean you get to skip on the more commercial parts of running a business. Your good story isn't enough to grab customers and create more impact, you need to build a good brand. Every other month, brand innovation firm BBMG hosts Five x 5, a social innovation workshop designed to help five startups with their most pressing brand-related challenges. Five teams of planners, strategists, creatives, and entrepreneurs donate their time and expertise to delve into each challenge and then share insights and concepts before the networking continues. - 10 years ago

5 Ways to Make Transparency a Brand Advantage
5 Ways to Make Transparency a Brand Advantage

Supply Chain / Pink slime. Pan-European traces of horsemeat. Escolar masquerading as white tuna. Some 30 states considering GMO-labeling legislation.The challenges and opportunities surrounding transparency affect consumers in ways that are deeply personal (if not downright intestinal) and raise the stakes for brands. - 10 years ago