Nick Desolino

Marketers: Stop Selling 'Green,' Start Selling Products That Match Our Values

Behavior Change / Sustainable Brands recently referenced a study from Ohio State University that shows that “not only do many consumers not want to put much effort toward finding out whether our purchases were produced ethically (which is not exactly news), they have a way of looking down on those who do.”I can relate: My in-laws feel that way about me! They see organic food, for example, as expensive nonsense for fools/snobs/hippies who believe in that “green stuff.” - 6 years ago