Pablo Barros
Consumer Awareness Won't Save The World: We Need Businesses That Can Change People's Habits For Good
These are times of major changes in how people live and consume. Today’s developments demand from us new ways of producing and consuming, given the increasing scarcity of natural resources and the rapid growth of the global consumer class, especial... View More
Don't Blame the New Middle Classes in the Developing World. Reinvent Your Offering!
Worldwide, according to forecasts from the United Nations, emerging economies will contribute 98 percent of population growth to 2050. Millions of new consumers will be joining the middle classes in years to come. That makes it an appropriate time to... View More
Is It Best to Approach Behavior Change from Inside or Outside of Your Company?
Work on behavior change cannot be considered a new area; various institutions, especially governments, have long sought to influence individuals’ behavior in areas such as health, transport, family planning, etc. It is also not new for companies an... View More
Collaborative Consumption and the Sharing Economy in Developing Markets
This is an edited excerpt from Pablo Barros' upcoming book, Behaviour change, consumption and sustainability: how companies can influence individuals in a world in transition, due for publication in September 2013. ... View More
