Pablo Barros

Pablo Barros is tagged in 4 stories.
Consumer Awareness Won't Save The World: We Need Businesses That Can Change People's Habits For Good
Consumer Awareness Won't Save The World: We Need Businesses That Can Change People's Habits For Good

Behavior Change / These are times of major changes in how people live and consume. Today’s developments demand from us new ways of producing and consuming, given the increasing scarcity of natural resources and the rapid growth of the global consumer class, especially in developing countries.One of the greatest challenges facing governments and companies around the world is how to influence consumers into developing more sustainable buying habits and lifestyles. There is a significant opportunity for businesses to help consumers make major changes in their lifestyles and purchasing habits. - 4 years ago

Don't Blame the New Middle Classes in the Developing World. Reinvent Your Offering!
Don't Blame the New Middle Classes in the Developing World. Reinvent Your Offering!

Product, Service & Design Innovation / Worldwide, according to forecasts from the United Nations, emerging economies will contribute 98 percent of population growth to 2050. Millions of new consumers will be joining the middle classes in years to come. That makes it an appropriate time to discuss a social and economic phenomenon that is transforming both Brazil and other emerging economies around the world — the rise of a new middle class of consumers, with a major impact on the current global system of production and consumption. - 5 years ago

Is It Best to Approach Behavior Change from Inside or Outside of Your Company?
Is It Best to Approach Behavior Change from Inside or Outside of Your Company?

Behavior Change / Work on behavior change cannot be considered a new area; various institutions, especially governments, have long sought to influence individuals’ behavior in areas such as health, transport, family planning, etc. It is also not new for companies and brands to attempt to influence behaviors and needs through marketing. - 6 years ago

Collaborative Consumption and the Sharing Economy in Developing Markets
Collaborative Consumption and the Sharing Economy in Developing Markets

Behavior Change / This is an edited excerpt from Pablo Barros' upcoming book, Behaviour change, consumption and sustainability: how companies can influence individuals in a world in transition, due for publication in September 2013. - 6 years ago

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