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Paulina Lezama

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Purpose Across Borders: What Regions Can Learn from Each Other
Purpose Across Borders: What Regions Can Learn from Each Other

Marketing & Communications / Earlier this year, Radley Yeldar launched its 2016 Fit for Purpose Index, which explores how global brands are adapting to the shifting expectations from their stakeholders to play a positive role in society. The research was conducted at a global level, which gives insight into how purpose breaks down over three major regions: Europe, North America and Asia. One of the findings from the research is that the global community remains incredibly diverse when it comes to engaging with purpose. - 7 years ago