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Randi Kronthal-Sacco

Senior Scholar
NYU Stern Center for Sustainable Business

Randi Kronthal-Sacco (Stern ‘83) is a Senior Scholar at the NYU Stern Center for Sustainable Business. Ms. Kronthal-Sacco leads CSB’s research in the areas of marketing and brands including the Sustainable Market Share Index™ and is responsible for corporate outreach.

With over 25 years of packaged goods and pharmaceutical experience, Ms. Kronthal-Sacco most recently was the Chief Marketing Officer at Rodan + Fields®. Ms. Kronthal-Sacco spent over 18 years as a Senior Executive at Johnson & Johnson®, where she served as Worldwide Vice President on two of the company’s most important franchises, Johnson’s Baby and Women’s Health. Prior to her role at Johnson & Johnson, Ms. Kronthal-Sacco served in various product management capacities for 8 years at Kraft Foods including Director, Desserts Division.

Ms. Kronthal-Sacco currently serves as a member of the Board of Directors at GlobeScan. Ms. Kronthal-Sacco holds a Bachelor of Business Administration in Marketing from Emory University and a Master in Business Administration in Finance from New York University Stern School of Business. Her research has been cited in Harvard Business Review, Fortune, GreenBiz, among others.

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Video
Research Insights: Sustainability Claims that Drive Consumer Purchase

Greenwashing and greenhushing and green marketing, oh my! If, when, and how to communicate sustainability in marketing claims continues to be loudly debated, while new buzzwords are coined to describe suspected trends. Quantitative research from NYU ... View More

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