Dr. Rebecca Swift is Global Head of Creative Insights at Getty Images, based in London.
Rebecca Swift
Rebecca Swift is tagged in 3 assets.
Article
Bridging the Sustainability Trust Gap in a Climate-Challenged World
Despite growing corporate efforts to drive sustainable change and climate action, there’s an underlying issue: a lack of consumer trust towards companies’ claims on this front. ... View More
Article
Recycle Your Plastics, Not Your Visuals: A Modern Marketer’s Guide to Sustainability
By refreshing these assets, matching consumer sentiment and upleveling authentic storytelling, brands can better reflect the increasingly conscious world around them and create stronger connections to audiences yearning to make a difference. ... View More
Article
Why Climate Change Iconography Needs a Refresh — and How Your Brand Can Achieve It
Here are three key considerations worth keeping in mind as you endeavor to find, create and use fresh, relevant visual content to communicate your brand’s commitment to sustainability — and even more importantly, inspire customers to action. ... View More
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