Dr. Rebecca Swift is Global Head of Creative Insights at Getty Images, based in London.
Marketing and Comms / Despite growing corporate efforts to drive sustainable change and climate action, there’s an underlying issue: a lack of consumer trust towards companies’ claims on this front. - 11 months ago
Marketing and Comms / By refreshing these assets, matching consumer sentiment and upleveling authentic storytelling, brands can better reflect the increasingly conscious world around them and create stronger connections to audiences yearning to make a difference. - 1 year ago
Marketing and Comms / Here are three key considerations worth keeping in mind as you endeavor to find, create and use fresh, relevant visual content to communicate your brand’s commitment to sustainability — and even more importantly, inspire customers to action. - 3 years ago