Sandra Pina

Sandra Pina, General Director at Quiero, is also the Director of Sustainable Brands Madrid, Sustainability speaker and advisor, Associate Professor at Instituto de Empresa Business School and member of the Advisory Board of Sustainable Brands Global. She has previous global experience in FMCG multinationals: Kellogg’s and Danone.

Sandra leads Quiero: a sustainability platform pioneer in converging sustainability, brands and businesses since more than 12 years. She is a regular speaker at international conferences such as BNEW or Club of Rome and also at companies like Softys, ING, L´oreal, 3M, HP, etc. Previously, At Kellogg’s, she enjoyed working on disruptive innovations in Europe, leading brands such Special K, All-Bran and Cornflakes. At Danone, she worked in London and Barcelona managing a wide portfolio of different brands. For more than 10 years, Sandra has also been an Associate Professor at IE Business School.