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Sandra Pina

Managing Director

Sandra Pina is Managing Director of Quiero, a sustainability marketing agency based in Madrid. She is also director of Sustainable Brand Madrid, and an Associate Professor at Instituto de Empresa.

Sandra comes from the world of marketing and innovation in FMCG multinationals. At Kellogg’s, she enjoyed creating marketing innovation for the subsequent years in the cereal industry in Europe. She also worked in Kellog’s as a director for household names such as Special K, All-Bran or Cornflakes. At Danone, she was based in London and Barcelona as manager of such renowned brands as Dan’up or Lea&Perris; while creating future generations of yoghurt, such as vegetable-based and anti-cholesterol products. While she enjoyed the work immensely, all her hard work remained within the four walls of the company and its investors. One day she realised she wanted her work to reach a wider audience, and she now works with us because she “wants” to take charge of the Innovation and Knowledge areas of our company. Sandra is also an associate professor of innovation, marketing and market research at the Instituto de Empresa and others recognized business schools.

Sandra Pina is tagged in 3 stories.
Wanted: ‘Moonshot' Thinking for the Planet’s New Challenges
Wanted: ‘Moonshot' Thinking for the Planet’s New Challenges

Product, Service & Design Innovation / 'Moonshot' thinking means applying disruptive, innovative thinking to difficult problems. Today, we have access to means and resources that were unimaginable 50 years ago. Let’s make the impossible possible again. - 8 months ago

BASF: 'The Chemistry Between People' Key for Co-Creating a Sustainable Future
BASF: 'The Chemistry Between People' Key for Co-Creating a Sustainable Future

Chemistry, Materials & Packaging / As the old African proverb famously asserts: “If you want to go fast, go alone. If you want to go far, go together.” Chemical giant BASF has taken this to heart, as evidenced by its collaborative approach to sustainability innovation. We spoke with Peter Gräve, director of Communications and Advocacy at BASF Española, to learn more about the many ways the global company is engaging and collaborating to fulfill its commitment to “create chemistry for a sustainable future.” - 4 years ago

The Dose Makes the Poison: Why We Must Read Cosmetics Labels
The Dose Makes the Poison: Why We Must Read Cosmetics Labels

Marketing and Comms / The controversial Free Trade Agreement (Transatlantic Trade and Investment Partnership) being negotiated by the EU and the US gives the green light for the sale of over a thousand American cosmetics in Europe, the marketing of which is actually banned in the EU.If nothing else, this should remind us of the importance of knowing what we’re buying: Ingredients such as parabens, mineral oils and other petroleum derivatives, silicones, SLS, SLES, ethanolamines, PEGs, perfumes and synthetic dyes are, in fact, toxic components used in cosmetics and industrial hygiene products. - 5 years ago

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