Sandra Pina, General Director at Quiero, is also the Director of Sustainable Brands Madrid, Sustainability speaker and advisor, Associate Professor at Instituto de Empresa Business School and member of the Advisory Board of Sustainable Brands Global. She has previous global experience in FMCG multinationals: Kellogg’s and Danone.
Sandra leads Quiero: a sustainability platform pioneer in converging sustainability, brands and businesses since more than 12 years. She is a regular speaker at international conferences such as BNEW or Club of Rome and also at companies like Softys, ING, L´oreal, 3M, HP, etc. Previously, At Kellogg’s, she enjoyed working on disruptive innovations in Europe, leading brands such Special K, All-Bran and Cornflakes. At Danone, she worked in London and Barcelona managing a wide portfolio of different brands. For more than 10 years, Sandra has also been an Associate Professor at IE Business School.
Sandra Pina is tagged in 7 stories.
Chemistry, Materials & Packaging /
As the old African proverb famously asserts: “If you want to go fast, go alone. If you want to go far, go together.” Chemical giant BASF has taken this to heart, as evidenced by its collaborative approach to sustainability innovation.
We spoke with Peter Gräve, director of Communications and Advocacy at BASF Española, to learn more about the many ways the global company is engaging and collaborating to fulfill its commitment to “create chemistry for a sustainable future.” - 6 years ago
Marketing and Comms /
The controversial Free Trade Agreement (Transatlantic Trade and Investment Partnership) being negotiated by the EU and the US gives the green light for the sale of over a thousand American cosmetics in Europe, the marketing of which is actually banned in the EU.If nothing else, this should remind us of the importance of knowing what we’re buying: Ingredients such as parabens, mineral oils and other petroleum derivatives, silicones, SLS, SLES, ethanolamines, PEGs, perfumes and synthetic dyes are, in fact, toxic components used in cosmetics and industrial hygiene products. - 7 years ago