Sandra Pina

General Director
Quiero

Sandra Pina, General Director at Quiero, is also the Director of Sustainable Brands Madrid, Sustainability speaker and advisor, Associate Professor at Instituto de Empresa Business School and member of the Advisory Board of Sustainable Brands Global. She has previous global experience in FMCG multinationals: Kellogg’s and Danone.

Sandra leads Quiero: a sustainability platform pioneer in converging sustainability, brands and businesses since more than 12 years. She is a regular speaker at international conferences such as BNEW or Club of Rome and also at companies like Softys, ING, L´oreal, 3M, HP, etc. Previously, At Kellogg’s, she enjoyed working on disruptive innovations in Europe, leading brands such Special K, All-Bran and Cornflakes. At Danone, she worked in London and Barcelona managing a wide portfolio of different brands. For more than 10 years, Sandra has also been an Associate Professor at IE Business School.

Sandra Pina is tagged in 7 stories.
Build Back Better: The 5 Key Pillars for a Purposeful Post-COVID Reset
Build Back Better: The 5 Key Pillars for a Purposeful Post-COVID Reset

The Next Economy / Over the past year, we conducted an extensive research project engaging over 100 sustainability leaders from around the world to understand how they thought sustainable business would evolve after the pandemic. Here’s how they think we can build back better brands. - 11 months ago

Leading Brands Share Mix of Success Stories, Cautionary Tales at SB’21 Madrid
Leading Brands Share Mix of Success Stories, Cautionary Tales at SB’21 Madrid

Walking the Talk / While showcasing brands leading the charge toward sustainability — including Interface and Tony’s Chocolonely — SB’21 Madrid gave equal weight to just how much work we have left to do: Only 13% of companies can accurately deem themselves “sustainable.” - 1 year ago

The Moonshot Approach: 5 Critical Elements of Transformational Leadership
The Moonshot Approach: 5 Critical Elements of Transformational Leadership

Leadership / As part of its #abetterway project, Quiero is asking how the sustainability and business equation will be affected by COVID-19. Here, we reflect on the future of business leadership based on Quiero’s conversations with 100 world leaders in the Americas, Asia and Europe. - 1 year ago

From What to How: Enter the Era of Transformation
From What to How: Enter the Era of Transformation

Leadership / With a goal of contributing to change and understanding how COVID-19 will influence sustainable development; at Quiero, we have undertaken an ambitious project: #aBetterWay — a search for answers from our global community of leaders based on reflection, learning and action. - 1 year ago

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Wanted: ‘Moonshot' Thinking for the Planet’s New Challenges
Wanted: ‘Moonshot' Thinking for the Planet’s New Challenges

Product, Service & Design Innovation / 'Moonshot' thinking means applying disruptive, innovative thinking to difficult problems. Today, we have access to means and resources that were unimaginable 50 years ago. Let’s make the impossible possible again. - 2 years ago

BASF: 'The Chemistry Between People' Key for Co-Creating a Sustainable Future
BASF: 'The Chemistry Between People' Key for Co-Creating a Sustainable Future

Chemistry, Materials & Packaging / As the old African proverb famously asserts: “If you want to go fast, go alone. If you want to go far, go together.” Chemical giant BASF has taken this to heart, as evidenced by its collaborative approach to sustainability innovation. We spoke with Peter Gräve, director of Communications and Advocacy at BASF Española, to learn more about the many ways the global company is engaging and collaborating to fulfill its commitment to “create chemistry for a sustainable future.” - 6 years ago

The Dose Makes the Poison: Why We Must Read Cosmetics Labels
The Dose Makes the Poison: Why We Must Read Cosmetics Labels

Marketing and Comms / The controversial Free Trade Agreement (Transatlantic Trade and Investment Partnership) being negotiated by the EU and the US gives the green light for the sale of over a thousand American cosmetics in Europe, the marketing of which is actually banned in the EU.If nothing else, this should remind us of the importance of knowing what we’re buying: Ingredients such as parabens, mineral oils and other petroleum derivatives, silicones, SLS, SLES, ethanolamines, PEGs, perfumes and synthetic dyes are, in fact, toxic components used in cosmetics and industrial hygiene products. - 7 years ago

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