Sandra Stewart is a principal at Thinkshift Communications — a B Corp-certified messaging and PR firm focused exclusively on purpose-driven enterprises.
Marketing and Comms / Anti-ESG agitators are telling a story that’s both inaccurate and bad for business. And silence won’t deter further attacks — though it certainly could compromise long-term brand value. - 8 months ago
Business Case / The mass population is far more skeptical of institutions than the informed public, only one in five people believes the system is working for them, and large majorities express a sense of injustice and a desire for change. - 5 years ago
Marketing and Comms / B2B companies often see themselves as the dry toast to B2Cs’ Belgian waffles dripping with whipped cream and berries. And when we talk about making sustainability sexy, they may think it doesn’t apply to them. But it does. - 8 years ago