Sarah Andersen
Sarah Andersen is tagged in 10 stories.
Marketing and Comms /
There has been a millennial marketplace shift - the type of companies that this generation of consumers want to patronize - and work for - are companies that align with their personal values. How is the consumer informed of those values? Long-form storytelling is becoming increasingly powerful in its ability to communicate story in a way that can enhance brand value, relate purpose to consumers and act as a ‘social insurance policy.’
- 7 years ago
New Metrics /
New Metrics ‘16 launched on Monday with a sober yet hopeful tone, channeled through the research and work of culture designer Joe Brewer, as he led attendees through a dialogue around what he calls Evonomics - the new evolution of economics.
- 7 years ago
New Metrics /
As representatives from Walt Disney, Lockheed Martin and Campbell’s Soup attested on Wednesday morning at New Metrics ’15, well-run corporate sustainability programs bring multiple benefits, including increased sales, growing market value, higher employee productivity, and reduced risk exposure, among others.
- 8 years ago
New Metrics /
“As a business community we are making progress, but not enough, and not fast enough.
- 8 years ago
New Metrics /
Straight through to the end of the final day, #NewMetrics ’14 continued to introduce ideas and tools for gathering intelligence from previously unavailable or unusable data, as panelists from all over the world gathered to share their experiences, tools, tips and lessons learned.
- 9 years ago
New Metrics /
There is power in the data that a crowd can provide — business- and future-shaping data. The final breakout session at Sustainable Brands’ New Metrics ‘14 conference in Boston highlighted definitions and examples of crowdfunding and crowdsourcing to achieve a stated social purpose. The following four approaches to big data are exciting experiments in social change driven by the crowd.
- 9 years ago
New Metrics /
“I conceive that the great part of the miseries of mankind are brought upon them by false estimates they have made of the value of things.” — Ben FranklinWhy should companies bother with ratings? They show leadership and scale. This second-wave afternoon workshop on day 2 of New Metrics ‘14 delved into this concept in detail, revealing insights into recent developments in ESG ratings, and what they mean for companies and brands.
- 9 years ago
New Metrics /
This afternoon workshop on day 2 of #NewMetrics caught attendees up with the latest from early adopters of integrated reporting. Practitioners have always aimed to derive the best way to report status, progress and value of sustainability work, but the Holy Grail of processes has been elusive. Four leaders in this area gathered in this session to discuss the lessons and challenges from their experience of adopting integrated reporting.
- 9 years ago
New Metrics /
There is a disconnect between what we are doing for the environment and how we are treating our people, and four thought leaders in integrating the two gathered Wednesday at New Metrics ‘14 to share solutions on solving that gap.Key Thought: Engagement Delivers Value
- 9 years ago
New Metrics /
In the world of CSR, tools enable practitioners to extend capabilities; when we think differently, we can do differently. In the new and ever evolving world of sustainability, understanding how we can use tools to do better at answering the questions of the field will enable progress. Leaders in this burgeoning area gathered Wednesday morning at MIT Sloan, day one of the New Metrics ’14 conference, for a workshop to discuss new, easy-to-use tools aimed at supporting and enhancing the work of sustainability practitioners in every field, and the impacts of access to new, accurate and verifiable data.
- 9 years ago