SB Brand-Led Culture Change 2024 - Prices go up March 17th! Register now!

Scott Jones

Scott Jones is tagged in 1 stories.
Brands: Why Should It Be Up to Walmart to Tell Us If You Are Sustainable?
Brands: Why Should It Be Up to Walmart to Tell Us If You Are Sustainable?

Product, Service & Design Innovation / Walmart recently launched its Sustainability Leaders online shop. While I commend the company’s efforts over the past six years to elevate sustainability as an important attribute of products and their manufacturers, I feel that this launch is a bit misplaced. I am sure that it will be successful in terms of awareness and conversions, and I hope that the intent is genuine, but should Walmart even be the creator of the index? How about an independent organization such as the B Lab? How about the brands themselves? - 8 years ago