Scott Wilkinson is an entrepreneur, consultant and thinker fascinated by culture, society, technology and the patterns that emerge from them to shape the future.
He started his career as a journalist, scooping scandals on tabloids, before switching to the more noble pursuit of investigating scammers and criminals.
Then — having learned to code a ZX81 aged 10 — Scott spotted the internet opportunity in 1996. He helped set up This is Money and founded his own agency, Design UK.
The strategy to focus on big consumer brands including Diesel, Speedo, Virgin, Selfridges, Hackett, Jaeger and Hobbs proved a wise choice.
However, after founding a couple of creative agencies, Scott became frustrated with clients not seeing the important patterns that would shape their futures. So he became a client himself to prove a point.
The result was a five glorious years and a competition with the chance to pitch to Richard Branson and win a share of £1 million in prizes, whilst at the business division of Virgin Media.
With nothing left to prove on that front, Scott left to write a book and is now consulting with smaller, socially purposeful businesses to help them achieve his latest obsession — supernormal performance — while growing his own fitness startup, Strong Dad.