Shel Horowitz

Shel Horowitz is tagged in 1 stories.
Marcal Rebrand Lets the World Know That It's Always Been Green
Marcal Rebrand Lets the World Know That It's Always Been Green

Behavior Change / In my speeches on "making green sexy," which I've given in a number of locations in the US and Europe, I talk about different types of message points for three different audiences: deep green, light green/lazy green, and non-green. I discuss the idea that these three groups are motivated differently, and to make real society-wide behavioral change, we need to hit all three. Some of Shelton Group's research has actually influenced my thinking about this. - 6 years ago

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