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Sonia Seung-Eun Kim

Sonia Seung-Eun Kim is a PhD candidate at Columbia Business School and a recipient of a research grant from the Bernstein Center for Leadership and Ethics.

Sonia Seung-Eun Kim is tagged in 1 stories.
Brands Can Play a Unique Role in Bridging Cultural Divides
Brands Can Play a Unique Role in Bridging Cultural Divides

Marketing and Comms / We tested whether brand-facilitated conversations could decrease the polarization of opinions — and our findings indicate they can. - 8 months ago