Soraya Darabi is tagged in 1 stories.
Marketing and Comms /
There, we said it. Sustainability, that thing we all want — that we speak about ad nauseum — it’s dusty, dull, boring.
What seems fundamental to the human spirit is that we all seek advancement, progress and growth. We went from the Ice Age to the Stone Age to the Space Age and changed our world drastically along the way.
Don't Be Preachy
Today, technology and the web have increased connection and made communication easier and faster. We might be addicted to it, but technology is almost always perceived as progress. Progress is action; it is exciting. While we may have moments of nostalgia for the past, we all almost universally want to sign up to the great wild unknown of the future.
- 10 years ago