Steven Cristol is founder and managing partner of Strategic Harmony® Partners and an Advisor in DBI Network, a global management consultancy.
He has counseled some of the world’s most innovative companies on brand strategy and product strategy, and his business books for Free Press and McGraw‐Hill have been published in 11 languages. He holds a patent for the first decision model and process for optimizing product development choices to create value and align product strategy with brand strategy. His current work includes advancing integration of sustainability into product development portfolio management. Steven can be reached at [email protected].
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