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The Green Tea Party Movement
The Green Tea Party Movement

Stakeholder Trends and Insights / I have a keen appreciation for the challenges of convincing people to choose clean power over traditional fossil fuel energy. Clean energy has typically been seen as the choice of “liberals” (tree huggers) versus “conservatives” (drill, baby, drill!). Those days are over, just as gone as leaded gasoline — although you might not know it based on some of the dumb rhetoric still spewing from the ideological smokestacks in Congress. It turns out that time, technology and storytelling have shifted the tides in favor of the adoption of clean power by conservatives and liberals alike. - 10 years ago

How to Get People to Reuse Their Hotel Towels
How to Get People to Reuse Their Hotel Towels

Behavior Change / We’ve all faced this great moral dilemma whenever we stay in a nice hotel. The little sign in the bathroom reads, “Please help us protect the environment and conserve water by reusing your towel.” Even those of us who consider ourselves environmentalists often balk; we’re paying hundreds of dollars to stay in their hotel, and, darn it, we really want a clean towel. - 10 years ago