Thorsten Pinkepank

Thorsten Pinkepank is tagged in 2 stories.
Stakeholder Relations - Invest in It Before You Need to Rely on It
Stakeholder Relations - Invest in It Before You Need to Rely on It

Collaboration / As the world’s leading chemical company, BASF has products in all kinds of industries; it employs 112,000 employees globally, services a variety of customers, and has relationships with shareholders and a large numbers of societal stakeholders. Any company’s set of relevant stakeholders in business, government and civil society will change with time; a clear picture is essential for effective engagement. Rather than relying on inflexible stakeholder mapping tools, it might be more appropriate to have skilled people and organizational structures in place for ongoing stakeholder analysis and engagement. - 3 years ago

The Trilemma of Reporting
The Trilemma of Reporting

Marketing and Comms / Reporting companies find themselves in a colorful landscape of codes, frameworks, indicators. Many of these companies — not only SMEs — are concerned and overburdened by this complexity. Many discussions are summed up with one thing many agree on: the need for “alignment” of the different frameworks or approaches suggesting principles or indicators.What I see is that the experts in the corporate reporting field very quickly enter a quite technical level of capitals, indicators, assurance-potentials ... But isn’t the question: What exactly needs to be aligned — and for what purpose? In these discussions it came to my mind that any attempt at alignment in this field needs to address three cornerstones — which I see as the “Trilemma of Reporting”: - 4 years ago

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