Tom Szaky

CEO
TerraCycle

Tom Szaky is tagged in 29 stories. Page 2 of 2.
How Marketing and Social Action Can Bring Back Recycling
How Marketing and Social Action Can Bring Back Recycling

Chemistry, Materials & Packaging / A cloud seems to be looming over the recycling industry today. No matter where you turn, the reigning attitude seems about the same — the future of recycling is in trouble. - 3 years ago

'Human Resources,' Season 2 (or How TerraCycle Hopes to Pave the Way for 'Green' on Reality TV)
'Human Resources,' Season 2 (or How TerraCycle Hopes to Pave the Way for 'Green' on Reality TV)

Marketing and Comms / The television remains one of the most vital tools available to “green” marketers. From product placement to paid commercial spots, getting your product, service or mission featured on TV is an invaluable way to bring your company’s messaging directly into people’s living rooms. Unfortunately that precious ad space isn’t cheap, and for smaller, purpose-driven companies such as TerraCycle, the costs are simply too high. Even so, that hasn’t stopped us from trying to secure our own fair share of the TV spotlight. - 4 years ago

Can a Book Help to Market Your Mission?
Can a Book Help to Market Your Mission?

Product, Service & Design Innovation / TerraCycle has always approached marketing in an unconventional way. We have to, really, considering the success of our business model is dependent on how engaged and motivated our consumers are. In a world with so many conflicts and globally relevant issues, getting people to realize the scope and scale of some of our most serious environmental issues is always an uphill battle. - 4 years ago

How Do We Create the Sustainable Leaders That We Need? Start by Inspiring Kids to Recycle
How Do We Create the Sustainable Leaders That We Need? Start by Inspiring Kids to Recycle

Chemistry, Materials & Packaging / Survey data indicates that, compared to older generations, younger generations are more supportive of environmental legislation and the notion that global climate change is the result of human activity, yet are simultaneously less likely to recycle or recognize the benefits of recycling. This is a disparity we should all be concerned with, as these are the individuals that will one day become our future social entrepreneurs, conscious consumers, and environmental activists. - 4 years ago

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The Many Challenges of Plastic Recycling
The Many Challenges of Plastic Recycling

Waste Not / Upwards of 100 million tons of plastic are manufactured annually across the globe. That’s 200 billion pounds of new material on-market every year, ready to be thermoformed, laminated, foamed and extruded into billions of products and packages. In the past decades it has been widely adopted by industry, and plastic has become one of the most ubiquitous and versatile materials in the world – and, subsequently, one of the most difficult to reliably collect and recycle. - 4 years ago

To Recycle or Not to Recycle: The Economics of Garbage
To Recycle or Not to Recycle: The Economics of Garbage

The Next Economy / People are confused about recycling because they complain that the entire process – from labeling, to which bin is which, to what your municipality accepts - makes it difficult to determine a material’s recyclability. This issue is especially common when consumers are dealing with some of the more complicated recyclable materials such as plastics, but the question persists: What exactly makes a material recyclable or not? Two very different lenses are often used to determine this: science and economics. Which of these factors is more relevant in revealing a material’s chance of being recyclable? Or is it a combination of both? - 4 years ago

Why Durable Bioplastics, Not Biodegradable, May Be the Answer
Why Durable Bioplastics, Not Biodegradable, May Be the Answer

Chemistry, Materials & Packaging / To conclude this series about bioplastics and the biodegradability (or lack thereof) of plastic products and packaging, I want to discuss the future of what I consider to be one of the only viable alternatives to plastics derived from non-renewable resources: durable bioplastics. - 4 years ago

The Myth of Biodegradability in Plastic Consumer Products and Packaging
The Myth of Biodegradability in Plastic Consumer Products and Packaging

Chemistry, Materials & Packaging / In my last post regarding the long-term viability of bio-based polymers, I touched on some of the primary concerns we face regarding the rise of plastics labeled as “biodegradable.” It’s an important component of this broad discussion, and one that has become increasingly relevant in an increasingly sustainability-driven product market. - 4 years ago

The Push for Bioplastics and the Myth of Biodegradability
The Push for Bioplastics and the Myth of Biodegradability

Chemistry, Materials & Packaging / This is the first of a three-part series by TerraCycle CEO Tom Szaky that examines the benefits, risks, misconceptions and long-term viability of bioplastics. - 4 years ago

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