Vivian Barad

As an IDEO Partner and Executive Director, Vivian works with the food & beverage and CPG industry to find growth opportunities that create climate-positive impact in the world. Her work includes launching new offers, creating strategic visions, and building innovation capabilities. She leverages her industrial design training and creativity to find growth opportunities for clients like Suntory, Alicorp, San Francisco Unified School District, Northern Illinois Food Bank, and Plum Organics. She has spoken on these topics and more at TEDX, SXSW, and Feeding America. Vivian is a graduate of California College of the Arts, with a BFA in Industrial Design. She received a BA in English from the University of Michigan, Ann Arbor, and previously worked as a New-York-based print and online journalist.