Bridgestone Americas and Yulex Develop Renewable Alternative to Rubber

A little-known perennial shrub called guayule (pronounced why-u-lee), native to the Southwestern United States, has been tapped as a potential alternative natural source for rubber by Bridgestone Americas and agricultural-based biomaterials company, Yulex.

A little-known perennial shrub called guayule (pronounced why-u-lee), native to the Southwestern United States, has been tapped as a potential alternative natural source for rubber by Bridgestone Americas and agricultural-based biomaterials company, Yulex.

Bridgestone announced its interest in guayule over a year ago and now the company is breaking ground on a new Biorubber Process Research Center in Mesa, Arizona. The company says it hopes to have guayule rubber samples for tire evaluations by 2015.

Yulex is taking a different approach. The company has announced a $3 million award to the University of Arizona through a five-year grant focusing on breeding and agronomic development of guayule. Together, they will be applying classical breeding along with modern tools for research-assisted breeding as part of a crop improvement program.

The expectations for guayule are high. In addition to not competing with food or fiber crops, the plant requires relatively little water and no pesticides. It could prove to be a renewable source of natural rubber latex that could replace petroleum-based synthetics and lessen reliance on imported tropical rubber.

This is the latest example of how the tire and automotive industry continues to find new and innovative ways to accomplish its goals. In February, Goodyear announced that making tires from soybean oil could increase tread life and replace seven million gallons of petroleum-based oil each year.

Upcoming Events

August 24-25, 2026
SB’26 Ōtautahi Christchurch
US Event
More Information

September 29-30, 2026
Sustainable Brands Türkiye’26
International Event

December 2-3, 2026
SB Member Network: Selling Sustainability and Shifting Consumer Demand and Behavior December Member Meeting
Member Event
More Information

Related Stories

Inside a Powerful New Campaign to "Unplastic" Our Homes and Daily Routines MATERIALS & PACKAGING
Inside a Powerful New Campaign to "Unplastic" Our Homes and Daily Routines
Materials Science Breakthroughs & The Try, Try Again Model MATERIALS & PACKAGING
Materials Science Breakthroughs & The Try, Try Again Model
Sustainable Packaging’s Biggest Challenge? Human Nature COLLABORATION & CO-CREATION
Sustainable Packaging’s Biggest Challenge? Human Nature
EPR Helping Push Sustainable Packaging to a New Level MATERIALS & PACKAGING
EPR Helping Push Sustainable Packaging to a New Level
Microbes, Milk & Potato Peels: The Future of Sustainable Plastics? MATERIALS & PACKAGING
Microbes, Milk & Potato Peels: The Future of Sustainable Plastics?
Plastic Pollution Devastating Human Health, Costing Trillions MATERIALS & PACKAGING
Plastic Pollution Devastating Human Health, Costing Trillions