Bridgestone
Bridgestone Partners to Create Closed-Loop Ecosystem for Tires
The collaboration will see end-of-life tires transformed through pyrolysis into elastomers, which Bridgestone can then use to produce new tires. ... View More
Recenter and Accelerate: Japanese Brands Discuss Future-Proofing the Country’s Economy
“How is the world transforming itself, and how is that going to be linked to corporate activities? We need to achieve symbiosis with that.” — Akihiro Inatsugi, Bridgestone ... View More
Bridgestone Wins $35M USDA Climate-Smart Grant to Further Advance Guayule Natural Rubber Production
The USDA has awarded Bridgestone $35M to grow its investment in desert shrub guayule to advance a climate-smart domestic rubber industry and offer a water-smart solution amid the ongoing drought in the Southwestern US. ... View More
Bridgestone, LanzaTech Partner to Explore Opportunities for Tire Circularity
The exclusive partnership will leverage LanzaTech’s technology to create a pathway toward tire material circularity and the decarbonization of new tire production. ... View More
New Platform to Help Rubber Industry Address Environmental Damage
Rubber plantations are a growing driver of deforestation worldwide, particularly in Southeast Asia and Western Africa. Mighty Earth joins Global Platform for Sustainable Natural Rubber as founding member. ... View More
Tired of Waste: How Hankook Is Working to Disrupt the Tire Industry
For every single car that eats fossil fuels and emits greenhouse gases (GHGs), there are four tires propelling it down the road. Car owners know buying tires eats away at their pocketbook, but tires do more than just consume cash. The manufacture, di... View More
GM Works to Set Sustainable Natural Rubber Tires into Motion
Transforming the global rubber and tire supply chain to create lasting, environmentally sound sustainable rubber production requires a collaborative approach. Through an industry-first commitment to sourcing sustainable natural rubber in its tires, G... View More
Bridgestone's Sustainability Hub: A Dialogue on Solving Survey Fatigue, Part 2
How do companies deal with mushrooming sustainability data requests coming in from all directions – raters, investors, B2B customers? In Part 1 of this dialogue, Bridgestone Americas’ Director of Environmental Affairs, Tim Bent, discussed the com... View More
Bridgestone's Sustainability Hub: A Dialogue on Solving Survey Fatigue
How do companies deal with mushrooming sustainability data requests coming in from all directions – raters, investors, B2B customers? Bridgestone Americas’ Director of Environmental Affairs, Tim Bent, decided to get systematic about it – workin... View More
Bridgestone Americas and Yulex Develop Renewable Alternative to Rubber
A little-known perennial shrub called guayule (pronounced why-u-lee), native to the Southwestern United States, has been tapped as a potential alternative natural source for rubber by Bridgestone Americas and agricultural-based biomaterials company, ... View More
