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Rubicon Reports Progress on Building a New Plastics Economy

In 2018, we committed to grow the volume and quality of recycled plastics by 15% each year. This year, Rubicon is proud to report a 40% increase in the volume of recycled plastics from 2018 to 2019, which far exceeds our goal.

Rubicon’s mission is to end waste, in all of its forms.

It’s impossible to do this without accurate data — and with it, accurate reporting. Waste and recycling data can be difficult to track, which makes it hard for companies to consolidate their data and measure their progress or set targets. As a Sustainability Analyst at Rubicon, it is my job to ensure that the data we are collecting is as accurate as it can be, to allow for proper reporting that will help to move our industry forward.

Read on to learn about Rubicon’s progress in increasing the volume of recycled plastics in the market, and its work to transform the entire category of waste and recycling

Circularity by Design: How to Influence Sustainable Consumer Behaviors

Join us Thursday, December 5, at 1pm ET for a free webinar on making circular behaviors the easy choice! Nudge & behavioral design expert Sille Krukow will explore the power of Consumer Behavior Design to drive circular decision-making and encourage behaviors including recycling and using take-back services. She will share key insights on consumer psychology, behavior design related to in-store and on-pack experiences, and how small changes in the environment can help make it easy for consumers to choose circularity.

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
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Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
Webinar
Sponsored by Sustainable Brands
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December 11-12, 2024
SB Member Network: Shifting Customer Behavior and Demand December Member Meeting
Member Event
Sponsored by Amazon
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