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Circular In, Single-Use Out for Food and Beverage Containers

12 UK projects have earned grants for creating a circular economy for coffee cups; and a Toronto restaurant is trialing reusable to-go containers, and asking others to follow suit.

Hubbub, Starbucks invest in circular economy for UK coffee cups

This week, UK nonprofit Hubbub — creator of consumer behavior change initiatives around creating less waste and living more sustainably — awarded grants to a string of projects aimed at creating a circular economy for coffee cups.

Hubbub’s Cup Fundlaunched in April and financed through a partnership with Starbucks (which introduced a 5p charge on paper cups in 2018 in the UK, to encourage customers to increase their use of reusable cups), to kickstart paper cup recycling across the UK — has now supported 12 recycling projects around the country with grants of between £50,000 to £100,000.

The Cup Fund is one of several of Starbucks’ efforts to curb coffee cup waste — earlier this year, the coffee giant chose 12 winners of the first Next Gen Cup Challenge, seeking solutions that redesign the fiber to-go cup and create a widely recyclable and/or compostable cup. In a post, Hubbub co-founder Trewin Restorick said the investment in coffee cup recycling facilities will enable the recycling of an extra 35 million cups per year.

The winning projects cover the London city center, along with other major cities, shopping centres, universities and motorway service stations.

Among the winning projects:

  • Circularity by Design: How to Influence Sustainable Consumer Behaviors

    Join us Thursday, December 5, at 1pm ET for a free webinar on making circular behaviors the easy choice! Nudge & behavioral design expert Sille Krukow will explore the power of Consumer Behavior Design to drive circular decision-making and encourage behaviors including recycling and using take-back services. She will share key insights on consumer psychology, behavior design related to in-store and on-pack experiences, and how small changes in the environment can help make it easy for consumers to choose circularity.

    The Camden Climate Change Alliance — which as committed to a three-pronged approach to collect and recycle 570,000 cups in year 1: First, to build on a successful pilot project by doubling the number of street sweepers, who reduce contamination by separating and collecting coffee cups as they work; second, to install dedicated coffee cup recycling within office environments; and third, to incentivize independent coffee shops in the borough to recycle customer cups.

  • Bywaters Waste and Recycling — will roll out a coffee cup recycling stream across three universities: University of Westminster, Queen Mary University of London and the London School of Economics. Bywaters will introduce reverse vending machines, rewards, coffee cup bins, re-branded cups and run a communications campaign and events to engage students. The project will also do collections using a zero-emission electric coffee cup recycling van, charged from a solar PV array. The project aims to recycle 600,000 cups in year 1.

  • DS Smith — the British packaging giant is working to provide a coffee cup post-back service for cups from vending machines in public, private and municipal locations throughout the UK. The project aims to divert 24,000,000 cups from the general waste stream in year 1. According to edie, DS Smith said it launched the scheme after its own research found that more than half (58 percent) of British workers who buy to-go coffee dispose of the cup at their workplace at least twice a month.

In this post, Restorick says the Cup Fund was developed in close collaboration with the recycling industry, to ensure that all collected cups will be recycled within the UK, into a variety of new products — including high-quality stationery and cardboard boxes. The winners of the Cup Fund funding were announced in the same week that Hubbub launched #InTheLoop – a program aimed at boosting recycling infrastructure in cities, and changing consumer behaviors with regard to to-go food and beverage containers.


Toronto restaurant first to launch reusable take-out container

Meanwhile, over in Canada, Farm'r Eatery & Catering — a popular farm-to table, dine-in and take-out restaurant in downtown Toronto — is trialing a reusable take-out container, an answer to the restaurant's frustration with all the waste that’s created with every new take-out order.

"For dine-in, we use real plates and cutlery, then wash them for the next customer; the waste is minimal,” said Executive Chef Kyle Webster. “Unfortunately, with take-out, there is the container, plus there can be a bag and one-use cutlery, which really adds up. We are going through a ton of disposable products."

As the cost and the garbage started to add up, the team at Farm'r began to explore alternatives to disposable containers.

"Biodegradable containers rarely end up in the proper composting facility, while recyclable containers are often contaminated and end up in landfill," says Greg Martin, one of the founders of Farm'r.

For a $4 deposit, customers can opt for the reusable container, then bring it back next time (dirty or clean) for a full refund. Farm'r also offers a $0.50 discount on every plate for bringing your own container. The new, reusable container itself is better to eat out of than one made of paper or biodegradable material; it's also dishwasher- and microwave-safe.

Farm'r is currently testing the new container, and also experimenting with a reusable glass container; the restaurant hopes to inspire more restaurants to adopt similar systems.

"Yes, it's more work to offer a reusable container and to wash them; but if we can start the habit now, maybe one day it can catch on and we can make a real impact," Webster said.

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