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Waste Not:
Striving for Net Positivity

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In nature, we do not critique abundance; rather, we celebrate it. Every by-product of every organism is used for the next process of life. In nature, “waste” equals food.

More and more emphasis is being placed on reducing humans’ collective environmental impact to zero. However, this idea goes against the human desire to produce and create, and shames larger organizations for their impact on the planet. But by rethinking our processes and being more strategic with design and materials, we too can achieve net positivity.

Here, we highlight the opportunities organizations are taking at every step of the product life cycle to limit their negative impacts on the environment. From circular innovations in product packaging to post-use recovery efforts to partnerships that maximize both environmental and financial impact, these organizations are truly leading the way in achieving net positivity.

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October 13-16, 2025
SB'25 San Diego
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Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
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December 11-12, 2024
SB Member Network: Shifting Customer Behavior and Demand December Member Meeting
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