Published 2 years ago.
About a 4 minute read.
Image: The Therasia Hotel in Vulcanello, Italy is one of over 1M hotels that can be booked through Goodwings | Goodwings
The “1 Billion Green Trips” initiative, by B Corp-certified hotel booking platform Goodwings — now backed by Intuit, TechSoup, Impact Hub and six other partners — aims to remove travel-generated carbon emissions at an unprecedented scale.
Travel and tourism are responsible for nearly 10 percent of global CO2 emissions
have doubled since the
hand-in-hand with the tourism
aviation alone is expected to account for up to 25 percent of global CO2
emissions by 2050.
Meeting Paris Agreement
means that this sector plays a vital role in halting global average
temperatures, and as zero-emission
won’t be the norm within the next 20-25 years, travel emissions must therefore
be veriﬁably removed.
The “1 Billion Green Trips” initiative, by B Corp-certiﬁed hotel booking
platform Goodwings — now backed by Intuit,
TechSoup, Impact Hub and six other partners around the world — aims to remove
travel-generated carbon emissions at an unprecedented scale.
Goodwings makes climate-friendly travel easy and affordable by offsetting its
clients’ travel emissions — not only from accommodation, but from transfers and
ﬂights, as well; once users book a hotel through the site and log how they will
arrive, using the Goodwings carbon calculator, the company works out the total
carbon footprint from your whole trip. The calculator also shows users how to
minimize their carbon footprint by choosing different transportation methods.
Once the expected emissions are calculated, Goodwings pays to offset them
through the support of nature-based, carbon-sequestration
The company focuses specifically on planting forest on degraded grasslands,
while also providing ecological and socioeconomic benefits to the local
ecosystems and communities.
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As travel and tourism slowly resume (not quite) post-COVID, many industry
players have been working to reopen in a more conscientious way — with new
models including more collaborative offerings with local
and conscious efforts to mitigate
Founded in 2015, Goodwings is the ﬁrst and only travel platform that pays to
calculate and veriﬁably remove its clients total travel emissions. Its unique
business model enables it to cover the high cost of veriﬁed carbon removal on
behalf of its clients, as it spends almost nothing on advertising. The company
primarily acquires its clients — small and medium-sized enterprises (SMEs) and
individuals — through partnerships with other climate-conscious associations and
companies, such as Intuit.
”Our company mission, to power prosperity around the world, cannot be achieved
without taking substantial action on climate change. As part of our ongoing
commitment to creating climate-positive solutions for our employees, customers
and communities, we’re helping small businesses around the world measure and
reduce their own carbon emissions,” says Sean Kinghorn, Global
Sustainability Leader at Intuit. “Our partnership with Goodwings allows Intuit
to extend and scale the unique opportunity to mitigate the negative impacts of
business travel directly to our small business customers. We believe providing
solutions to small businesses — which represent 50 percent of employment
worldwide — will play a critical
role in driving climate action forward.”
SMEs using the service will have their travel footprint automatically
calculated, saving them hundreds of hours on their scope 3 measurement; and once
a year, they receive a will receive a net-zero travel certiﬁcate documenting
that all their travel emissions have been veriﬁably removed.
“At TechSoup, we are committed to ensuring civil society organizations and
social change agents around the world gain effective access to resources needed
to design and implement solutions for a more equitable planet,” said Shruti
Ramaswami, VP of Strategic Relationships & Strategy at Techsoup*.* “Bringing
the Goodwings solution to our members allows us to join forces around the globe to help continue to do our part in the fight against climate change, and
the many social and humanitarian issues resulting from this reality.”
“These new partnerships bring Goodwings and our Net Zero Travel
solution to millions of businesses and
organisations around the world,” said Goodwings CEO and founder Christian
Møller-Holst. “We expect this to have a major impact on our business, and our
ability to fight climate change at scale.”
Published Sep 24, 2021 2pm EDT / 11am PDT / 7pm BST / 8pm CEST