Published 10 years ago.
About a 3 minute read.
The USDA and Coca-Cola Americas have announced a public-private partnership to restore and protect damaged watersheds on national lands. The goal is to return more than a billion liters of water to the National Forest System, which provides drinking water to more than 60 million Americans. USDA Secretary Tom Vilsack and CCA president Steve Cahillane made the announcement last week at Midewin Tallgrass Prairie in Illinois.
"By working together, we can better protect our nation's watersheds and further enhance restoration efforts, even during challenging budget times," said Secretary Vilsack. "Today's partnership between federal, private and non-profit partners is just one example of the strong collaboration that allows government to continue providing results for the American people."
This new collaboration between government, business and community organizations, including the National Forest Foundation (NFF) and National Fish and Wildlife Foundation (NFWF), which have also contributed funding for these projects, will leverage collective expertise to address increasing challenges on water resources. Additionally, federal dollars spent on these projects have been matched two-to-one by Coca-Cola, the National Fish and Wildlife Foundation, and the National Forest Foundation.
"Coca-Cola supports more than 100 water projects throughout the United States in an effort to balance the water we use and help to ensure clean water supplies for communities," said Cahillane. "Our experience, combined with the knowledge and resources of USDA and other partners will exponentially increase efforts to create healthier, more sustainable communities for all Americans."
USDA's Forest Service, Coca-Cola, the NFF, and NFWF began working together in 2012 to restore natural resources and wildfire-damaged watersheds. For example:
These projects and others like them have already replenished an estimated half billion liters of water. The partnership announced Friday will expand these efforts, improving additional watersheds and returning more water to nature.
The U.S. Forest Service and Coca-Cola are committed to continuing their work together to sustain our nation's water supply. The organizations signed an agreement formalizing their partnership to continue collaboration through 2018.
This is the latest such partnership for Coca-Cola, which this summer announced a collaboration with WWF to return 100 percent of the water from its worldwide manufacturing facilities back to the environment at a level that supports aquatic life by 2020 and to help ensure healthy, resilient freshwater systems in 11 regions across five continents
Published Sep 18, 2013 8pm EDT / 5pm PDT / 1am BST / 2am CEST