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Community Update
Sustainable Brands Joins #StopHateForProfit Campaign


As part of the “StopHateForProfit” campaign, Sustainable Brands is stopping all organic and paid content submissions to Facebook, Inc. for the month of July. The campaign is designed to put pressure on Facebook to prevent the spread of hate speech. We stand by the call for the boycott, led by a group of organizations, including the Anti-Defamation League, the NAACP, Sleeping Giants, Color of Change, Free Press and Common Sense, who assert Facebook has allowed “racist, violent and verifiably false content to run rampant on its platform.”

So far, more than 240 organizations or companies have joined the campaign, including SB Brands for Good members SAP, Clorox and Target.

We love the group of changemakers and thought leaders we are in community with on both Facebook and Instagram. But we cannot ignore the larger context here: These platforms can and should do significantly better. In June we committed our public support of the Black Lives Matter movement, because we believe in creating a just, resilient and inclusive society for all. We recognize that the fights for climate justice and social justice are interconnected.

Brands that show up for causes that matter in this way, even when it costs them, will help lead business to create a flourishing future for all. This is just one small step, from one small organization, but all the steps we all take collectively count towards the greater whole.

Thank you as always for being a valued member of the Sustainable Brands community,



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