Ford has announced that it will offer its employees in Shanghai with ongoing education about the importance of recycling e-waste and access to an e-waste recycling system. The program, financially supported by the Ford Fund, is part of Better World Initiative and done in partnership with Green Initiatives’ [WE] Project.
The more than 1,000 employees of Ford headquarters will be able to place used electronics in numerous collection boxes located around the facility. Items can include mobile phones, appliances, storage devices such as external hard drives and USB drives, physical media including CDs and video games, entertainment equipment such as televisions and musical instruments, and electronics of all varieties.
Additionally, a presentation that covers the e-waste recycling process and emphasizes the importance of recycling in contrast to sending electronics to landfills will be put on by reps from Green Initiatives and NetSpring.
“E-waste is a serious global problem and needs serious remediation. We are glad that a Fortune 500 company like Ford Motors takes this issue seriously and has decided to partner with Green Initiatives on addressing the problem,” said Nitin Dani, founder and director, Green Initiatives. “We believe that the [WE] Project offers not just a transparent and environmentally-friendly solution to the e-waste problem, but also serves as a cost-effective CSR project for companies and offers a valuable educational component to their staff.”
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Join us Thursday, December 5, at 1pm ET for a free webinar on making circular behaviors the easy choice! Nudge & behavioral design expert Sille Krukow will explore the power of Consumer Behavior Design to drive circular decision-making and encourage behaviors including recycling and using take-back services. She will share key insights on consumer psychology, behavior design related to in-store and on-pack experiences, and how small changes in the environment can help make it easy for consumers to choose circularity.
“Ford always connects deeply with projects that help solve social and environmental problems,” said Tina Zhang, communications supervisor, Sustainability, Ford China. “We are constantly looking for local initiatives that we can support, especially when they provide our employees with an opportunity to make the world a better place. The Green Initiatives [WE] Project is a great example of such an initiative.”
The project’s official launch took place last Tuesday and Wednesday and is considered a component of the company’s 11th annual Global Caring Month.
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Sustainable Brands Staff
Published Oct 4, 2016 6pm EDT / 3pm PDT / 11pm BST / 12am CEST