The Philadelphia Eagles are pleased to announce that Braskem (B3: BRKM3, BRKM5, and BRKM6;NYSE : BAK ; LATIBEX: XBRK), the world's leading biopolymer producer and the largest polypropylene producer in the Americas, will join the organization as a partner in recycling. Braskem enters into a nine-year sustainability-focused partnership with the Eagles, building on the team's long-standing commitment to environmental and community development programs.
Bottle caps being recycled at R.J Evercrest Polymers, Inc.
The partnership includes the development of a closed loop recycling program for bottle caps and other plastic products and an online education platform for 30 Philadelphia-area county schools to teach students about Science, Technology, Engineering and Math (STEM) career opportunities to inspire the next generation of STEM leaders.
"Braskem is a global sustainability leader that places a high value on renewable solutions, community development and education," saidDon Smolenski, Philadelphia Eagles President. "We are excited to tap into Braskem's expertise to enhance our Go Green program. In addition, we look forward to supporting Braskem's commitment to STEM education and being a part of creating a STEM curriculum that will serve to inspire and motivate students throughout the Greater Philadelphia region."
Circularity by Design: How to Influence Sustainable Consumer Behaviors
Join us Thursday, December 5, at 1pm ET for a free webinar on making circular behaviors the easy choice! Nudge & behavioral design expert Sille Krukow will explore the power of Consumer Behavior Design to drive circular decision-making and encourage behaviors including recycling and using take-back services. She will share key insights on consumer psychology, behavior design related to in-store and on-pack experiences, and how small changes in the environment can help make it easy for consumers to choose circularity.
With its North American headquarters in Philadelphia, Braskem operates in the chemical and petrochemical industry and plays a significant role in other production chains that are essential to economic development and creating sustainable solutions that improve people's lives in areas such as housing, food and transportation.
"The Philadelphia Eagles have been a leader in sustainability, not only in Philadelphia, but throughout professional sports," said Mark Nikolich, CEO Braskem America. "We are excited about this new partnership to launch a closed loop recycling program at Lincoln Financial Field, the home of the World Champion Philadelphia Eagles. We also look forward to collecting and recycling bottle caps at schools in the region through our 'cap-etition' which will provide an even greater impact for the program by educating the public about the benefits of recycling."
As partners in sustainability, the Eagles and Braskem will work closely on developing and fostering eco-friendly solutions for communities throughout the Greater Philadelphia area. Unique to this new partnership will be the utilization of recycled bottle caps that Braskem will collect at Lincoln Financial Field and the NovaCare Complex, the team's practice facility. The collection and recycling process will be highlighted at an interactive fan zone located on Lincoln Financial Field's HeadHouse Plaza.
Through this new integrated partnership, Lincoln Financial Field's Northeast Gate will be renamed the Braskem Gate. In addition, the partners will jointly develop recycling awareness content for exposure across the team's digital and social channels.
The Eagles' Go Green! program has been nationally-recognized for its commitment to sustainability and eco-friendly measures. What started out with blue recycling bins under each employee's desk in 2003 has turned into a company-wide sustainability program that is diverting more than 99% of waste from landfills and operating on 100% clean energy. In June 2018, the Eagles became the first professional sports team to receive ISO20121 certification, which is an international standard designed to help organizations integrate sustainability into management practices and processes.
For more information on the Braskem partnership or the team's Go Green! program, please visit www.PhiladelphiaEagles.com.
Follow Braskem on Twitter, Facebook and LinkedIn.
Get the latest insights, trends, and innovations to help position yourself at the forefront of sustainable business leadership—delivered straight to your inbox.
Sustainable Brands Staff
Published Sep 5, 2018 3am EDT / 12am PDT / 8am BST / 9am CEST