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Stories About Sports/Gaming/Entertainment

Found 141 stories. Page 1 of 8.

New Global Music Initiative Highlights the Creative Value of Nature
New Global Music Initiative Highlights the Creative Value of Nature

MARKETING AND COMMS - Sounds Right aims to finally pay Nature royalties for her contributions to art and everything else on earth by prompting conversation, raising funds for conservation and inspiring millions of fans to take action.

‘CATAN - New Energies’ Adds Sustainability Twist to Classic Strategy Game
‘CATAN - New Energies’ Adds Sustainability Twist to Classic Strategy Game

MARKETING AND COMMS - The update to one of the best-selling board games of all time presents players with a pertinent dilemma: spend resources to invest in clean, sustainable energy sources or opt for cheaper, yet polluting, fossil fuels.

Paris 2024 Gives First Look at Its Circular Approach to Olympic Games
Paris 2024 Gives First Look at Its Circular Approach to Olympic Games

WALKING THE TALK - Focusing on the material footprint of the upcoming summer Games, Paris 2024 is leaning heavily into recycled materials and plans for reuse of all temporary infrastructure, furniture and equipment.

Jones Snowboards Earns Industry-First Fair Trade Certification
Jones Snowboards Earns Industry-First Fair Trade Certification

SUPPLY CHAIN - The certification signifies attention to worker empowerment, fair wages and more; but whether it will galvanize competitors and partners to make such a commitment remains to be seen.

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Sailing Legends Empowering Youth with Lessons in Climate Action
Sailing Legends Empowering Youth with Lessons in Climate Action

MARKETING AND COMMS - British Olympians Sir Ben Ainslie and Hannah Mills have created calls to action for young people, with a special focus on marine efforts, as part of a program to educate children ages 8-18 on the complexities of climate change and how to take meaningful action.

Brands People Love on Purpose, feat. Tracksmith
Brands People Love on Purpose, feat. Tracksmith

MARKETING AND COMMS - Tracksmith’s brand purpose: To celebrate the competitive spirit that unites runners around the world and support dedicated runners at every stage of their journey.

The Game within a Game: Eastman, UTenn, UMich Compete for a Common Good
The Game within a Game: Eastman, UTenn, UMich Compete for a Common Good

BEHAVIOR CHANGE - Together, Eastman and the two teams helped turn the spirit of competition into a unique approach to diverting waste, keeping recycling top of mind and driving behavior change with football fans.

BODYHEAT: How SWG3 Is Heating Up the Dance Floor to Cool Down the Planet
BODYHEAT: How SWG3 Is Heating Up the Dance Floor to Cool Down the Planet

CLEANTECH - In the Glasgow megavenue, BODYHEAT technology transforms the energy generated by visitors into sustainable power — utilizing a previously wasted, and readily available, power source.

Microsoft, Crown Estate Engage Budding Environmentalists in New Minecraft Education Worlds
Microsoft, Crown Estate Engage Budding Environmentalists in New Minecraft Education Worlds

MARKETING AND COMMS - The companies have collaborated on two new worlds aimed at engaging students on issues related to climate change and biodiversity; and to consider careers in areas such as engineering, sustainability and conservation.

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Teeing Up a Transformation: How Golf Is Driving Inclusivity, Sustainability
Teeing Up a Transformation: How Golf Is Driving Inclusivity, Sustainability

FROM PURPOSE TO ACTION: BUILDING A SUSTAINABLE FUTURE TOGETHER - Dow is partnering to elevate both gender and sustainability in golf to show how the sport can be an inspiring source of progress for people and planet alike.

How to Win Big with a Recycling Challenge
How to Win Big with a Recycling Challenge

WASTE NOT - Last year, we set the record for World’s Largest College Recycling Event; but we didn’t want this to be a one-time win. So this year, we’ve recruited new partners to heighten the competition and increase the impact.

Social Purpose at BCLC: What We’ve Learned and Where We’re Going
Social Purpose at BCLC: What We’ve Learned and Where We’re Going

ORGANIZATIONAL CHANGE - Even though a social-purpose model seemed like a natural fit for BCLC, we knew there would be many questions to answer before we could start to deliver on a social purpose. Now, we are reflecting on some of the key steps and insights gained through our approach.

PepsiCo, UEFA Launch Circular Pilots During Champions League Finals
PepsiCo, UEFA Launch Circular Pilots During Champions League Finals

WASTE NOT - Last weekend’s Women’s event was the first Champions League Final to deploy returnable service ware, starting a long-term collaboration in reducing waste at major sports events.

The Power of $7M: How Companies Can Make a Lasting Impact with Their Super Bowl Ad Budget
The Power of $7M: How Companies Can Make a Lasting Impact with Their Super Bowl Ad Budget

MARKETING AND COMMS - Directing $7M to improving lives instead of selling products sends a powerful message of hope and generosity to millions of Super Bowl fans.

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Anheuser-Busch Brings ‘National Recycling League’ Action to Super Bowl LVII
Anheuser-Busch Brings ‘National Recycling League’ Action to Super Bowl LVII

BEHAVIOR CHANGE - Every beverage container recycled through gamified reverse vending machines will give fans an instant prize and qualify them to win NFL season tickets.

As 2022 Season Closes, World Surf League Reports Progress of ‘We Are One Ocean’ Initiative
As 2022 Season Closes, World Surf League Reports Progress of ‘We Are One Ocean’ Initiative

WALKING THE TALK - In 2021, WSL launched WAOO to protect and conserve surf ecosystems around the world. Over the 2022 tour season, it collaborated with community organizations, indigenous groups, surfers and others on activations including replanting native coastal vegetation in Hawaii, removing plastic pollution from Indonesian waterways, and restoring coral reefs in Tahiti.

Vail Resorts Meets 100% Renewable Energy Goal, on Track to Achieve Net-Zero Operating Footprint By 2030
Vail Resorts Meets 100% Renewable Energy Goal, on Track to Achieve Net-Zero Operating Footprint By 2030

CLEANTECH - The company reports progress in its climate goals, as well as its work to support local communities and increase equitable access to snow sports and recreation.

Consortium of Venue Groups Launches Sustainability Platform for Large Arenas, Halls, Convention Centers
Consortium of Venue Groups Launches Sustainability Platform for Large Arenas, Halls, Convention Centers

ORGANIZATIONAL CHANGE - The GOAL platform aims to standardize sustainability reporting and processes across some of the US’s largest public gathering spaces — and entice the rest to come aboard.

BCLC: How a Gambling Corporation Transformed into a Social Purpose Company
BCLC: How a Gambling Corporation Transformed into a Social Purpose Company

ORGANIZATIONAL CHANGE - A gambling corporation may seem like the antithesis of ‘social good;’ but for BCLC, this is exactly why a gambling company should pivot to a social-purpose model: “People can look and say, ‘Hey, if a gambling company can bring in a social purpose; then, surely my company can do this as well.’”

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Green Sports Alliance Launches Playbook to Help Sports Venues Divert Food Waste from Landfills
Green Sports Alliance Launches Playbook to Help Sports Venues Divert Food Waste from Landfills

WASTE NOT - Venues with proper composting infrastructure can utilize the playbook to prevent plastic and organic waste from accumulating in landfills. Future editions will further explore how to expand venue logistics to implement comprehensive zero-waste programs.

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