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Assets About Sports/Gaming/Entertainment

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Article
As 2022 Season Closes, World Surf League Reports Progress of ‘We Are One Ocean’ Initiative

In 2021, WSL launched WAOO to protect and conserve surf ecosystems around the world. Over the 2022 tour season, it collaborated with community organizations, indigenous groups, surfers and others on activations including replanting native coastal ve... View More

Article
Vail Resorts Meets 100% Renewable Energy Goal, on Track to Achieve Net-Zero Operating Footprint By 2030

The company reports progress in its climate goals, as well as its work to support local communities and increase equitable access to snow sports and recreation. ... View More

Article
Consortium of Venue Groups Launches Sustainability Platform for Large Arenas, Halls, Convention Centers

The GOAL platform aims to standardize sustainability reporting and processes across some of the US’s largest public gathering spaces — and entice the rest to come aboard. ... View More

Article
BCLC: How a Gambling Corporation Transformed into a Social Purpose Company

A gambling corporation may seem like the antithesis of ‘social good;’ but for BCLC, this is exactly why a gambling company should pivot to a social-purpose model: “People can look and say, ‘Hey, if a gambling company can bring in a social pur... View More

Article
Green Sports Alliance Launches Playbook to Help Sports Venues Divert Food Waste from Landfills

Venues with proper composting infrastructure can utilize the playbook to prevent plastic and organic waste from accumulating in landfills. Future editions will further explore how to expand venue logistics to implement comprehensive zero-waste progra... View More

Article
Clif Bar’s Clif Corps Partners with Venus Williams to Advance Equity and Access to Nature and Sport

The initiative kicks off with an event series from longtime partner Outdoor Afro, furthering its mission to inspire Black connections and leadership in nature. ... View More

Article
A New Era of Sports Sponsorship: Connecting Branded Merchandise with Circular Innovation

Despite more leagues and arenas introducing initiatives to curb waste from concessions and encourage recycling, the science and innovation necessary to create lasting impact across the board (or the court or field) are still missing. That's where Dow... View More

Article
Groupe Rossignol CEO Offers Measured Hope About the Future of Winter Sports

The leading ski and snowboard maker is a case study in outdoor economy resilience amid several unknowns — including climate change. CEO Vincent Wauters is committed to working with competitors for the greater good. ... View More

Article
After Going Public, On Rightly Has Its Head in the Cloud

The Swiss company now has the funds to take its sustainability ethos to the next level — with the launch of a potentially game-changing, truly circular shoe and long-awaited subscription service. ... View More

Article
Super Bowl 2022: Glimmers of Purpose Messaging Brighten Push for Consumption as Usual

Except for a clutch of ads for EVs, it seems the climate crisis is not yet a force driving brand messaging at the Super Bowl. But a few brands seized the opportunity to drive adoption of sustainable behaviors at scale. ... View More

Article
Why There Won’t Be Quite So Much Waste from the Big Game This Year

From cups and straws to the over 300 million gallons of beer expected to be drunk in the US this weekend, companies are stepping up with innovative solutions to rein in the fallout from one of our most wasteful celebration days of the year. ... View More

Article
Super Bowl Ads Cost $6.5M This Year – What If Brands Used That Money for Good?

Advertising is a critical element for business success; and successful businesses are better positioned to give back to society. But we believe the societal impact of $6.5M can do far more to authentically connect stakeholders with brands than a half... View More

Article
Mayo x Mayo: Hellmann’s, Jerod Mayo Team Up During the Big Game to Tackle Food Waste

In Hellman’s newest Super Bowl spot, former football player and current coach, Jerod Mayo, shows would-be home food-wasters how they can ‘make taste, not waste.’ ... View More

Article
WSL: Riding the Wave to Sports Industry Leadership in Sustainability

The World Surf League has chosen to focus on the specific threats to its “playing field.” This risk-turned-opportunity approach to building a sustainability strategy is the best way for other leagues and teams to ‘find their wave,’ addressing... View More

Article
NYC’s New Battery Playscape Combines Education with Climate-Resilient Design

A global exemplar for playgrounds located in flood-zone communities, Playscape features five distinct ecology zones, each fostering cultural and environmental awareness through sustainable, biodiverse and water-conscious design. ... View More

Article
SC Johnson, Liverpool FC Team Up to Repurpose Fan Plastic Waste

In its latest partnership with a professional sports team, SCJ will collect empty plastic bottles from each game for recycling into new Mr Muscle® bottles; as well as promote sustainability, health and hygiene. ... View More

Article
Tide, NFL Partner to Inspire Football Fans to #TurnToCold

The partnership aims to encourage more than 80 million households of NFL fans to switch to energy-saving cold-water washing in an effort to dramatically reduce consumer greenhouse gas emissions. ... View More

Article
How Brands Can Help Reshape Post-COVID Public Life to Maximize People, Planet Health

In a recent webinar, representatives from PepsiCo, Vail Resorts and William & Mary shared lessons learned from preparing for our 'next normal.' ... View More

Article
How the Washington Nationals Will Avoid Using 5M Ketchup Packets This Season

A smart, win-win, local partnership will enable the team to provide a combination of sustainable tech and healthier condiment options for a sustainable and COVID-safe solution. ... View More

Article
New Initiative Sees Professional Sports Teams ‘Sidelining Carbon’

Sidelining Carbon is helping professional sports teams and their fans get clarity around how to take definitive climate action, connecting them to resources to drive it forward, and growing the conversation in the sports world. ... View More

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