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Article
Marketing & CommunicationsMarketing & Communications
Klein Asks: What If Confronting the Climate Crisis Is Our Only Chance to Build a Better World?
Klein Asks: What If Confronting the Climate Crisis Is Our Only Chance to Build a Better World?
Published on September 9, 2015
About a 3 minute read

A documentary based on Naomi Klein’s 2014 book, This Changes Everything, a scathing indictment of capitalism as the driver of our current climate crisis, premieres at the Toronto International Film Festival on Sept. 13. ... View More

Article
Consumer Behavior Change
Subaru Campaign Aims to Get Public to Stop Trashing Our National Parks
Subaru Campaign Aims to Get Public to Stop Trashing Our National Parks
Published on September 8, 2015
About a 2 minute read

On Friday, Subaru released a trailer for “Who We Are Is What We Leave Behind,” a video series documenting the car company’s National Parks zero-landfill initiative. See episode one below: ... View More

Article
Marketing & CommunicationsMarketing & Communications
'Human Resources,' Season 2 (or How TerraCycle Hopes to Pave the Way for 'Green' on Reality TV)
'Human Resources,' Season 2 (or How TerraCycle Hopes to Pave the Way for 'Green' on Reality TV)
Published on August 5, 2015
About a 3 minute read

The television remains one of the most vital tools available to “green” marketers. From product placement to paid commercial spots, getting your product, service or mission featured on TV is an invaluable way to bring your company’s messaging d... View More

Article
Consumer Behavior Change
New 'Water Deeply' Platform Will Help Public Understand California Water Crisis
New 'Water Deeply' Platform Will Help Public Understand California Water Crisis
Published on July 15, 2015
About a 3 minute read

Following ongoing campaigns to urge both businesses and citizens to more effectively conserve water, this week saw the launch of Water Deeply, a comprehensive new media platform created to connect the public with experts to better understand the Cali... View More

Article
Innovation & TechnologyInnovation & Technology
One Direction Enlisting Fans to Pressure World Leaders to Take Concrete Climate Action
One Direction Enlisting Fans to Pressure World Leaders to Take Concrete Climate Action
Published on July 15, 2015
About a 2 minute read

British boyband One Direction are using their powers for good with a new campaign calling on their millions of fans around the world to push governments to address extreme quality, inequality and climate change at the upcoming climate talks later thi... View More

Article
Circular EconomyCircular Economy
Trending: ASU Sun Devils, ESPN Launch Full-Court Press on Waste at Sporting Events
Trending: ASU Sun Devils, ESPN Launch Full-Court Press on Waste at Sporting Events
Published on July 2, 2015
About a 3 minute read

Arizona State University (ASU) athletics and ESPN recently continued bold efforts to reduce waste and carbon emissions at their high-profile sporting events.ASU’s Sun Devil Athletics was recognized for its participation in the 2014 Game Day Zero Wa... View More

Article
Marketing & CommunicationsMarketing & Communications
Greenpeace: Still Mind-Bombing After All These Years
Greenpeace: Still Mind-Bombing After All These Years
Published on June 25, 2015
About a 4 minute read

Greenpeace is arguably the founder of modern environmental activism. ... View More

Article
Organizational GovernanceOrganizational Governance
How Timberland Partnered with Smallholder Farmers to Scale Sustainable Development in Haiti
How Timberland Partnered with Smallholder Farmers to Scale Sustainable Development in Haiti
Published on June 4, 2015
About a 3 minute read

On Wednesday, over an intimate, invite-only lunch at SB ’15 San Diego, Timberland and the Smallholder Farmers Alliance (SFA) screened the trailer for their documentary, KOMBIT: The Cooperative, scheduled for release in October 2015.KOMBIT means “... View More

Article
Innovation & TechnologyInnovation & Technology
‘The True Cost’ Brings Fashion’s Dark Secrets to the Big Screen
‘The True Cost’ Brings Fashion’s Dark Secrets to the Big Screen
Published on May 27, 2015
About a 4 minute read

Over the past year, I’ve had the pleasure of interviewing a range of startup fashion brands doing inspiring work on developing sustainable and socially responsible business models. However, it’s hard to escape the fact that the textile industry�... View More

Article
Marketing & CommunicationsMarketing & Communications
Why I Don’t Like Beyoncé
Why I Don’t Like Beyoncé
Published on May 27, 2015
About a 5 minute read

I like singing, dancing and snapping like everyone else when it comes to ‘Single Ladies.’ And I totally agree - if you liked it, then you should have put a ring on it. But it still doesn't mean I like Beyoncé.Why don't I like Beyoncé? Very simp... View More

Article
Marketing & CommunicationsMarketing & Communications
'Amongst Bees': Spreading Eco-Consciousness Through Comedy in Brazil
'Amongst Bees': Spreading Eco-Consciousness Through Comedy in Brazil
Published on May 6, 2015
About a 4 minute read

Those of you in the English-speaking world may not realise just how massively famous Brazilian soap-opera stars have become around the world. For example Avenida Brasil broke records in 2012 after being sold by Rede Globo (Globo Network) to 130 count... View More

Article
Marketing & CommunicationsMarketing & Communications
Woolworths Teams Up with Pharrell Williams, Asks South Africa ‘Are You with Us?’ on Sustainability
Woolworths Teams Up with Pharrell Williams, Asks South Africa ‘Are You with Us?’ on Sustainability
Published on April 17, 2015
About a 3 minute read

Woolworths CEO Ian Moir announced a partnership with Grammy Award-winning musician, record producer and philanthropist Pharrell Williams last week. The collaboration is the first of its kind for a South African retailer.Williams will become the new S... View More

Article
Innovation & TechnologyInnovation & Technology
Sony Pictures' Screen Gems Label Celebrating 10 Years of Environmental Innovation in Moviemaking
Sony Pictures' Screen Gems Label Celebrating 10 Years of Environmental Innovation in Moviemaking
Published on April 10, 2015
About a 3 minute read

Today, Sony Pictures Entertainment — which itself has led the charge in sustainable filmmaking with its carbon-neutral production of The Amazing Spider-Man 2 (2014) — is celebrating a decade of environmental innovation at its Screen Gems film lab... View More

Article
Organizational GovernanceOrganizational Governance
March Madness: The Champions of Corporate Sustainability
March Madness: The Champions of Corporate Sustainability
Published on March 27, 2015
About a 3 minute read

March is here, and that means one thing to me — March Madness! For all its warts and shortcomings, the NCAA knows how to host a basketball championship. This tournament is so good that the first few days are now an unofficial national holiday, all ... View More

Article
Marketing & CommunicationsMarketing & Communications
More Brands Than Ever Encouraging People Across the World to Use #YourPower for Earth Hour
More Brands Than Ever Encouraging People Across the World to Use #YourPower for Earth Hour
Published on March 27, 2015
About a 2 minute read

2015 marks the ninth year of Earth Hour, the WWF-led global event at which people and businesses turn off the lights to illuminate climate change awareness. Businesses, communities and individuals in nearly 170 countries will flip their switches for ... View More

Article
Marketing & CommunicationsMarketing & Communications
SeaWorld Launches Transparency Campaign in Wake of 'Blackfish' Fallout
SeaWorld Launches Transparency Campaign in Wake of 'Blackfish' Fallout
Published on March 26, 2015
About a 2 minute read

As part of a continued effort to address public concerns over its treatment of captive dolphins and whales, SeaWorld Entertainment has launched a new ad campaign highlighting its 50-year commitment to continuous evolution, new killer whale habitats a... View More

Article
Innovation & TechnologyInnovation & Technology
Starbucks Partnering with Washington Post Vet on New ‘Social Impact’ Media Company
Starbucks Partnering with Washington Post Vet on New ‘Social Impact’ Media Company
Published on March 2, 2015
About a 1 minute read

The Washington Post’s Rajiv Chandrasekaran is reportedly leaving his longtime post at the Post to form a new venture — a media company that will produce longform “social-impact" documentaries, with an initial focus on veterans’ issues, i... View More

Article
The Snowball Effect: How Creative Engagement Approaches Can Unleash Generosity
The Snowball Effect: How Creative Engagement Approaches Can Unleash Generosity
Published on February 5, 2015
About a 3 minute read

For third-sector organisations, the fundraising environment has rarely seemed so tough. One aspect of this is the prevalent belief that digital media and technology is creating a culture of 'slackivism’ — people replacing direct involvement and e... View More

Article
Innovation & TechnologyInnovation & Technology
Documentary Looks at Innovations, Sustainable Practices in Fashion That Could Become 'The Next Black'
Documentary Looks at Innovations, Sustainable Practices in Fashion That Could Become 'The Next Black'
Published on February 5, 2015
About a 2 minute read

The Next Black, a documentary that explores how out-of-the-box thinking and more conscious design are shaping the future of our clothes, had its first screening in Brooklyn earlier this week. The event kicked off a weeklong exhibit at the BF+DA about... View More

Article
Marketing & CommunicationsMarketing & Communications
Marketers Cleverly Crafting Brand Messaging to Broaden Appeal of Better Products
Marketers Cleverly Crafting Brand Messaging to Broaden Appeal of Better Products
Published on January 28, 2015
About a 3 minute read

As Super Bowl XLIX shapes up to kick off on Sunday, NBC is selling 30-second spots for $4.4-4.5 million, and 95 percent of in-game ad inventory is already sold on what has become digital advertising’s biggest day.By leveraging a massive event such ... View More

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