Assets About Sports/Gaming/Entertainment
Found 146 assets. Page 7 of 8.
Subaru Campaign Aims to Get Public to Stop Trashing Our National Parks
On Friday, Subaru released a trailer for “Who We Are Is What We Leave Behind,” a video series documenting the car company’s National Parks zero-landfill initiative. See episode one below: ... View More
'Human Resources,' Season 2 (or How TerraCycle Hopes to Pave the Way for 'Green' on Reality TV)
The television remains one of the most vital tools available to “green” marketers. From product placement to paid commercial spots, getting your product, service or mission featured on TV is an invaluable way to bring your company’s messaging d... View More
New 'Water Deeply' Platform Will Help Public Understand California Water Crisis
Following ongoing campaigns to urge both businesses and citizens to more effectively conserve water, this week saw the launch of Water Deeply, a comprehensive new media platform created to connect the public with experts to better understand the Cali... View More
One Direction Enlisting Fans to Pressure World Leaders to Take Concrete Climate Action
British boyband One Direction are using their powers for good with a new campaign calling on their millions of fans around the world to push governments to address extreme quality, inequality and climate change at the upcoming climate talks later thi... View More
Trending: ASU Sun Devils, ESPN Launch Full-Court Press on Waste at Sporting Events
Arizona State University (ASU) athletics and ESPN recently continued bold efforts to reduce waste and carbon emissions at their high-profile sporting events.ASU’s Sun Devil Athletics was recognized for its participation in the 2014 Game Day Zero Wa... View More
Greenpeace: Still Mind-Bombing After All These Years
Greenpeace is arguably the founder of modern environmental activism. ... View More
How Timberland Partnered with Smallholder Farmers to Scale Sustainable Development in Haiti
On Wednesday, over an intimate, invite-only lunch at SB ’15 San Diego, Timberland and the Smallholder Farmers Alliance (SFA) screened the trailer for their documentary, KOMBIT: The Cooperative, scheduled for release in October 2015.KOMBIT means “... View More
Why I Don’t Like Beyoncé
I like singing, dancing and snapping like everyone else when it comes to ‘Single Ladies.’ And I totally agree - if you liked it, then you should have put a ring on it. But it still doesn't mean I like Beyoncé.Why don't I like Beyoncé? Very simp... View More
'Amongst Bees': Spreading Eco-Consciousness Through Comedy in Brazil
Those of you in the English-speaking world may not realise just how massively famous Brazilian soap-opera stars have become around the world. For example Avenida Brasil broke records in 2012 after being sold by Rede Globo (Globo Network) to 130 count... View More
Woolworths Teams Up with Pharrell Williams, Asks South Africa ‘Are You with Us?’ on Sustainability
Woolworths CEO Ian Moir announced a partnership with Grammy Award-winning musician, record producer and philanthropist Pharrell Williams last week. The collaboration is the first of its kind for a South African retailer.Williams will become the new S... View More
Sony Pictures' Screen Gems Label Celebrating 10 Years of Environmental Innovation in Moviemaking
Today, Sony Pictures Entertainment — which itself has led the charge in sustainable filmmaking with its carbon-neutral production of The Amazing Spider-Man 2 (2014) — is celebrating a decade of environmental innovation at its Screen Gems film lab... View More
March Madness: The Champions of Corporate Sustainability
March is here, and that means one thing to me — March Madness! For all its warts and shortcomings, the NCAA knows how to host a basketball championship. This tournament is so good that the first few days are now an unofficial national holiday, all ... View More
More Brands Than Ever Encouraging People Across the World to Use #YourPower for Earth Hour
2015 marks the ninth year of Earth Hour, the WWF-led global event at which people and businesses turn off the lights to illuminate climate change awareness. Businesses, communities and individuals in nearly 170 countries will flip their switches for ... View More
SeaWorld Launches Transparency Campaign in Wake of 'Blackfish' Fallout
As part of a continued effort to address public concerns over its treatment of captive dolphins and whales, SeaWorld Entertainment has launched a new ad campaign highlighting its 50-year commitment to continuous evolution, new killer whale habitats a... View More
Starbucks Partnering with Washington Post Vet on New ‘Social Impact’ Media Company
The Washington Post’s Rajiv Chandrasekaran is reportedly leaving his longtime post at the Post to form a new venture — a media company that will produce longform “social-impact" documentaries, with an initial focus on veterans’ issues, i... View More
The Snowball Effect: How Creative Engagement Approaches Can Unleash Generosity
For third-sector organisations, the fundraising environment has rarely seemed so tough. One aspect of this is the prevalent belief that digital media and technology is creating a culture of 'slackivism’ — people replacing direct involvement and e... View More
Documentary Looks at Innovations, Sustainable Practices in Fashion That Could Become 'The Next Black'
The Next Black, a documentary that explores how out-of-the-box thinking and more conscious design are shaping the future of our clothes, had its first screening in Brooklyn earlier this week. The event kicked off a weeklong exhibit at the BF+DA about... View More
Marketers Cleverly Crafting Brand Messaging to Broaden Appeal of Better Products
As Super Bowl XLIX shapes up to kick off on Sunday, NBC is selling 30-second spots for $4.4-4.5 million, and 95 percent of in-game ad inventory is already sold on what has become digital advertising’s biggest day.By leveraging a massive event such ... View More
'This Girl Can' Campaign Empowering Women of All Shapes and Sizes to Get Active
Sport England, previously known as the English Sports Council, has launched an ad campaign called “This Girl Can,” which uses real women to promote exercise among females.The campaign’s first 90-second film, aiming to inspire women of all shape... View More
