MARKETING AND COMMS -
EcoAthletes, a New York-based nonprofit, launches today to harness the massive power of athletes to influence millions of fans to take action to fight climate change.
ORGANIZATIONAL CHANGE -
Yes, the summer of 2019 will be remembered for an awesome performance from the US Women’s National Soccer Team at the FIFA Women’s World Cup. But, it will also be remembered for an extraordinary demonstration of the power of women’s sport to be about much more than just sport.
BEHAVIOR CHANGE -
The carbon-neutral Flow Festival’s new Sustainability Rider is a ready-to-use set of clauses that artists can add to their existing riders — tackling items from transportation and food to recycling and energy production.
CHEMISTRY, MATERIALS & PACKAGING -
Merely slowing our rate of deforestation won't cut it if humanity is going to make a dent in climate change — major disruptions are needed. That's where Ekoa comes in.
WALKING THE TALK -
The Rovers are proving that the popularity of sport, even at lower levels, offers a unique opportunity to spread key sustainability messages to the masses.
THE NEXT ECONOMY -
ALLIED Feather & Down relaunches its global supply chain education and traceability tool for outdoor brands and consumers, while Arc’Teryx goes circular with Rock Solid Used Gear.
ORGANIZATIONAL CHANGE -
Throughout the week at SB’19 Detroit, as we were regaled with tales of inspiring programs such as Dave’s Killer Bread’s Second Chance Employment initiative, we were pleasantly struck by the theme that emerged of brands and other organizations cultivating leaders and changemakers from unlikely places and in unique ways.
MARKETING AND COMMS -
adidas, Diageo and HP launch new films and campaigns, while PepsiCo tackles gender equality in agriculture for International Women’s Day.
WALKING THE TALK -
With the urgency of reducing our carbon footprint becoming more visible by the day, it’s great to see more and more brands making claims about their carbon reductions.
MARKETING AND COMMS -
Taking a knee made Nike stand up.
As brand activism becomes commonplace — even expected — it’s an optimal moment to unpack the factors that spur companies to stand up for something that matters.
MARKETING AND COMMS -
Nike’s 30th anniversary edition of its iconic “Just Do It” campaign, released this week, features embattled football star Colin Kaepernick, in a move practically designed to stir up controversy — but which ultimately aligns perfectly with Nike’s ethos of living courageously.
PRESS RELEASE -
The Philadelphia Eagles are pleased to announce that Braskem (B3: BRKM3, BRKM5, and BRKM6;NYSE : BAK ; LATIBEX: XBRK), the world's leading biopolymer producer and the largest polypropylene producer in the Americas, will join the organization as a partner in recycling. Braskem enters into a nine-year sustainability-focused partnership with the Eagles, building on the team's long-standing commitment to environmental and community development programs.
Bottle caps being recycled at R.J Evercrest Polymers, Inc.
PRESS RELEASE -
Caesars Entertainment Corporation (NASDAQ:CZR), the world's most diversified gaming and entertainment company, today announced domestic partner benefits for its team members, beginning in 2019. The company also released its ninth annual corporate social responsibility (CSR) report, PEOPLE PLANET PLAY, highlighting sustained progress against the company's CSR goals in 2017 and the early half of 2018, and its continued commitment to its employees, suppliers and communities.
BEHAVIOR CHANGE -
Coca-Cola Great Britain and Coca-Cola European Partners have partnered with Merlin Entertainments to offer 50 percent discounts at some of the UK’s best-known attractions in exchange for empty plastic drink bottles. Specially created reverse vending machines will be on-site at four of Merlin’s leading attractions and will instantly reward those who deposit their used bottles between July 25th and October 19th, 2018.
WALKING THE TALK -
With the 2018 FIFA World Cup taking place against the backdrop of a rapidly changing world, a world where people increasingly expect corporations to stand for something more than just profits, it seems like an appropriate time to take a look at which World Cup sponsors are leaning into this cultural tension and activating their sponsorships in a purposeful way.
BEHAVIOR CHANGE -
Last week, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers converged at SB’18 Vancouver to share their latest insights on a multitude of themes pertinent to all of those committed to improving business around the world. Here, we dig into brand and organizational efforts to get consumers to deliver their part of the equation, through responsible consumption.
P&G: The road to responsible consumption
By Marissa Rosen
WASTE NOT -
It’s a tough time to be a plastic straw producer. Over the past few months, it seems the message has broken through that plastic straws are harmful to the environment – and marine life in particular – that phase outs and bans are warranted.
LEADERSHIP -
On Wednesday, Caesars Entertainment Corporation, the world's most diversified casino-entertainment provider, announced it has set science-based targets to drastically reduce greenhouse gas emissions from the company and throughout its supply chain. The ambitious goals demonstrate Caesars’ ongoing commitment to fighting climate change and mitigating long-term risk.
WASTE NOT -
On April 21st, at the Palace Cinema in Raffles City, Changning, Shanghai, I attended the premiere of the first of a three-part documentary series, “Jackie Chan’s Green Heroes” — a joint project by the action movie star, National Geographic Partners LLC and Buick — which captures stories of sustainability innovators to inspire and educate the public.