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With the 2018 FIFA World Cup taking place against the backdrop of a rapidly changing world, a world where people increasingly expect corporations to stand for something more than just profits, it seems like an appropriate time to take a look at which... View More
Last week, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers converged at SB’18 Vancouver to share their latest insights ... View More
It’s a tough time to be a plastic straw producer. Over the past few months, it seems the message has broken through that plastic straws are harmful to the environment – and marine life in particular – that phase outs and bans are warranted. ... View More
On Wednesday, Caesars Entertainment Corporation, the world's most diversified casino-entertainment provider, announced it has set science-based targets to drastically reduce greenhouse gas emissions from the company and throughout its supply chain. T... View More
On April 21st, at the Palace Cinema in Raffles City, Changning, Shanghai, I attended the premiere of the first of a three-part documentary series, “Jackie Chan’s Green Heroes” — a joint project by the action movie star, National Geographic Pa... View More
Going “circular” refers to the change from our current take-make-waste linear economy to a borrow-use-return circular economy, also known under the banners of ‘zero-waste’ and ‘cradle-to-cradle.’ The concept has sparked a movement among c... View More
On foot, by bicycle, through water and combinations of the above, distance races such as marathons and ocean races are a global phenomenon. Running and cycling races have become a big business in recent years, due to the opportunity for sponsorship a... View More
Robert A. Iger, Chairman and Chief Executive Officer, The Walt Disney Company, today announced an innovative plan to dedicate more than $100 million in company resources, including cash, products and services, to reinvent the patient and family exper... View More
Single-use plastics continue to lose their appeal as the global community rallies around the concept of a circular economy. The UK, in particular, is taking the lead, setting a new standard for both the public and private sector, while food and bever... View More
Building on the success of its “Good Odds” spots released during the Super Bowl, in which it highlighted the real-life story of Canadian Para-alpine skier Lauren Woolstencroft, auto giant Toyota has released a new ad campaign “Start Your Imposs... View More
Sustainable isn’t a word often used to describe the cruise industry, which has historically received less than stellar grades for its environmental performance (although there have been signs of improvement). But Peace Boat, an NGO working to promo... View More
The food industry is in transition, with new technologies, programs and initiatives targeting everything from food waste to resource efficiency and traceability emerging almost daily to nudge the sector towards greater sustainability. Though symbols ... View More
Volvo Ocean Race (VOR) is considered one of the longest and toughest professional sporting events in the world; sailing’s toughest team challenge and one of the sport’s Big Three events, alongside the Olympics and the America’s Cup. ... View More
Liverpool Football Club’s latest sponsorship deal, with Tibet Water Resources Limited — a company committing ongoing human rights and environmental atrocities in the region — is a case example of the kind of partnership brands just cannot make ... View More
Swarmed by a crowd of cross-country ski fans all under the age of 12, I felt like I’d just won my first World Cup. In the beginning, I wanted to be a soccer star. I, along with most of the girls my age, idolized Mia Hamm and tried desperately to sn... View More
Athletes previously inactive in the climbing community are now looking at more widespread climbing and adventure opportunities, thanks to new sponsorship from The North Face. The outdoor apparel retailer has teamed up with the non-profit Paradox Spor... View More
We all say we want to do more “good” these days. And our consumers have a proven desire to support campaigns that do so. Heineken®, the beer that’s enjoyed in the most cities globally, is again supporting innovative local projects around the n... View More
In an effort to engage soccer fans in the mission of recycling, HEINEKEN USA is teaming up with The Recycling Partnership for the second year in a row at two matches of the International Champions Cup. Fans aged 21+ are encouraged to visit the Heinek... View More
People, Planet, Play is Caesars Entertainment’s commitment to our communities, environmental excellence and Responsible Gaming. ... View More
The first-ever international Equality Institute promoting LGBT workplace equality in London was held July 6 and led by The Walt Disney Company, Out & Equal Workplace Advocates and Sodexo. More than 200 representatives from 100 companies in the U.... View More