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Assets About Sports/Gaming/Entertainment

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Article
World Cup Sponsors Missing Out on Purpose

With the 2018 FIFA World Cup taking place against the backdrop of a rapidly changing world, a world where people increasingly expect corporations to stand for something more than just profits, it seems like an appropriate time to take a look at which... View More

Article
Inspiring Consumers – and Companies – to Make Healthier Choices

Last week, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers converged at SB’18 Vancouver to share their latest insights ... View More

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Trending: Single-Use Plastics Continue to be Tossed – By Brands, Nations Imposing Bans

It’s a tough time to be a plastic straw producer. Over the past few months, it seems the message has broken through that plastic straws are harmful to the environment – and marine life in particular – that phase outs and bans are warranted. ... View More

Article
Caesars Makes Industry-Leading Commitment to Reduce Carbon Emissions by 95%

On Wednesday, Caesars Entertainment Corporation, the world's most diversified casino-entertainment provider, announced it has set science-based targets to drastically reduce greenhouse gas emissions from the company and throughout its supply chain. T... View More

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Jackie Chan Highlights Circular Economy ‘Green Hero’ Arthur Huang in New Documentary

On April 21st, at the Palace Cinema in Raffles City, Changning, Shanghai, I attended the premiere of the first of a three-part documentary series, “Jackie Chan’s Green Heroes” — a joint project by the action movie star, National Geographic Pa... View More

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‘Closing the Loop’ Doc Stresses Imperative for Circular Revolution, Shares Success Stories

Going “circular” refers to the change from our current take-make-waste linear economy to a borrow-use-return circular economy, also known under the banners of ‘zero-waste’ and ‘cradle-to-cradle.’ The concept has sparked a movement among c... View More

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Cleaning Up Courses: How to Bring Distance Events Closer to the Sustainability Finish Line

On foot, by bicycle, through water and combinations of the above, distance races such as marathons and ocean races are a global phenomenon. Running and cycling races have become a big business in recent years, due to the opportunity for sponsorship a... View More

Article
The Walt Disney Company Commits More Than $100 Million to Bring Comfort to Children and Their Families in Hospitals

Robert A. Iger, Chairman and Chief Executive Officer, The Walt Disney Company, today announced an innovative plan to dedicate more than $100 million in company resources, including cash, products and services, to reinvent the patient and family exper... View More

Article
Trending: Momentum Continues Gathering to Phase Out Single-Use Plastics

Single-use plastics continue to lose their appeal as the global community rallies around the concept of a circular economy. The UK, in particular, is taking the lead, setting a new standard for both the public and private sector, while food and bever... View More

Article
Toyota Tackles Climate Change, Inclusivity in ‘Start Your Impossible’ Campaign

Building on the success of its “Good Odds” spots released during the Super Bowl, in which it highlighted the real-life story of Canadian Para-alpine skier Lauren Woolstencroft, auto giant Toyota has released a new ad campaign “Start Your Imposs... View More

Article
Peace Boat's Ecoship to Bring Sustainability to the High Seas in 2020

Sustainable isn’t a word often used to describe the cruise industry, which has historically received less than stellar grades for its environmental performance (although there have been signs of improvement). But Peace Boat, an NGO working to promo... View More

Article
Netflix's ‘Rotten’ Exposes Waste, Fraud, Corruption in Food Industry

The food industry is in transition, with new technologies, programs and initiatives targeting everything from food waste to resource efficiency and traceability emerging almost daily to nudge the sector towards greater sustainability. Though symbols ... View More

Article
Volvo Ocean Race: A Microcosm of a Successful, Purpose-Driven Business

Volvo Ocean Race (VOR) is considered one of the longest and toughest professional sporting events in the world; sailing’s toughest team challenge and one of the sport’s Big Three events, alongside the Olympics and the America’s Cup. ... View More

Article
Liverpool FC Comes Under Fire for Controversial Deal with Tibet Water Resources

Liverpool Football Club’s latest sponsorship deal, with Tibet Water Resources Limited — a company committing ongoing human rights and environmental atrocities in the region — is a case example of the kind of partnership brands just cannot make ... View More

Article
The Athlete’s Secret to Success: How Elite Athletes Win by Playing the Game with Purpose

Swarmed by a crowd of cross-country ski fans all under the age of 12, I felt like I’d just won my first World Cup. In the beginning, I wanted to be a soccer star. I, along with most of the girls my age, idolized Mia Hamm and tried desperately to sn... View More

Article
Paradox Sports, The North Face Helping Adaptive Climbers Reach New Heights

Athletes previously inactive in the climbing community are now looking at more widespread climbing and adventure opportunities, thanks to new sponsorship from The North Face. The outdoor apparel retailer has teamed up with the non-profit Paradox Spor... View More

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Join Heineken’s “Cities” Campaign to Help Make Innovative Local Projects a Reality

We all say we want to do more “good” these days. And our consumers have a proven desire to support campaigns that do so. Heineken®, the beer that’s enjoyed in the most cities globally, is again supporting innovative local projects around the n... View More

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Heineken USA Assists The Recycling Partnership with a Win for Recycling

In an effort to engage soccer fans in the mission of recycling, HEINEKEN USA is teaming up with The Recycling Partnership for the second year in a row at two matches of the International Champions Cup. Fans aged 21+ are encouraged to visit the Heinek... View More

Article
People, Planet, Play: A New Name for our Longstanding Commitment

People, Planet, Play is Caesars Entertainment’s commitment to our communities, environmental excellence and Responsible Gaming. ... View More

Article
Disney Promotes Workplace Equality at London Workshop

The first-ever international Equality Institute promoting LGBT workplace equality in London was held July 6 and led by The Walt Disney Company, Out & Equal Workplace Advocates and Sodexo. More than 200 representatives from 100 companies in the U.... View More

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