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Article
Marketing & CommunicationsMarketing & Communications
'This Girl Can' Campaign Empowering Women of All Shapes and Sizes to Get Active
'This Girl Can' Campaign Empowering Women of All Shapes and Sizes to Get Active
Published on January 20, 2015
About a 4 minute read

Sport England, previously known as the English Sports Council, has launched an ad campaign called “This Girl Can,” which uses real women to promote exercise among females.The campaign’s first 90-second film, aiming to inspire women of all shape... View More

Article
Marketing & CommunicationsMarketing & Communications
How England Took Its First Rugby World Cup: A Lesson in Marketing Sustainability
How England Took Its First Rugby World Cup: A Lesson in Marketing Sustainability
Published on January 7, 2015
About a 4 minute read

On a balmy Sydney night in November 2003, a squad of 31 English rugby players fulfilled their dreams. They won England's first rugby World Cup, led by a brilliant coach, ex IT-leasing company founder, Clive Woodward. Their journey under his leadershi... View More

Article
New Metrics
Carnival Corporation Cuts CO2 Emissions by 20%
Carnival Corporation Cuts CO2 Emissions by 20%
Published on November 21, 2014
About a 3 minute read

Carnival Corporation, the world's largest cruise company, has reduced its carbon emissions from shipboard operations by 20 percent one year ahead of schedule, according to the company’s new sustainability report. ... View More

Article
Organizational Governance
3 Things the NFL Should Do to Regain Women's Trust and Rehab Its Brand
3 Things the NFL Should Do to Regain Women's Trust and Rehab Its Brand
Published on October 1, 2014
About a 8 minute read

For the NFL to rebuild trust with women in the wake of the ongoing domestic violence debacle, and repair its bruised brand image, Commissioner Roger Goodell will need to do more than apologize, beef up education programs and promise to do better. To ... View More

Article
Marketing & CommunicationsMarketing & Communications
Chipotle's New Comedy Series Spoofs the Evils of Industrial Ag
Chipotle's New Comedy Series Spoofs the Evils of Industrial Ag
Published on January 28, 2014
About a 4 minute read

This week, Chipotle announced the upcoming premiere of “Farmed and Dangerous,” a new original comedy series that satirically explores the world of industrial agriculture in America. Produced by Chipotle and Piro, a New York-based studio known for... View More

Article
Circular EconomyCircular Economy
Dining Options at Super Bowl XLVIII Will Be the ‘Greenest’ in History
Dining Options at Super Bowl XLVIII Will Be the ‘Greenest’ in History
Published on January 14, 2014
About a 3 minute read

MetLife Stadium, set to host the upcoming Super Bowl XLVIII, is the first stadium in the world to earn the title of Certified Green Restaurant® stadium from the Green Restaurant Association (GRA), exceeding its certification standards.With a full, g... View More

Article
Innovation & TechnologyInnovation & Technology
BBMG-SHFT Partnership Helping Brands Engage Savvy, Values-Driven Consumers
BBMG-SHFT Partnership Helping Brands Engage Savvy, Values-Driven Consumers
Published on November 27, 2013
About a 3 minute read

Last month, brand innovation consultancy BBMG and sustainable-lifestyle platform SHFT announced they are joining forces on a new branded content offering for organizations aiming to reach and engage Aspirational consumers, a fast-growing consumer seg... View More

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