Assets About Sports/Gaming/Entertainment
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How England Took Its First Rugby World Cup: A Lesson in Marketing Sustainability
On a balmy Sydney night in November 2003, a squad of 31 English rugby players fulfilled their dreams. They won England's first rugby World Cup, led by a brilliant coach, ex IT-leasing company founder, Clive Woodward. Their journey under his leadershi... View More
Carnival Corporation Cuts CO2 Emissions by 20%
Carnival Corporation, the world's largest cruise company, has reduced its carbon emissions from shipboard operations by 20 percent one year ahead of schedule, according to the company’s new sustainability report. ... View More
3 Things the NFL Should Do to Regain Women's Trust and Rehab Its Brand
For the NFL to rebuild trust with women in the wake of the ongoing domestic violence debacle, and repair its bruised brand image, Commissioner Roger Goodell will need to do more than apologize, beef up education programs and promise to do better. To ... View More
Chipotle's New Comedy Series Spoofs the Evils of Industrial Ag
This week, Chipotle announced the upcoming premiere of “Farmed and Dangerous,” a new original comedy series that satirically explores the world of industrial agriculture in America. Produced by Chipotle and Piro, a New York-based studio known for... View More
Dining Options at Super Bowl XLVIII Will Be the ‘Greenest’ in History
MetLife Stadium, set to host the upcoming Super Bowl XLVIII, is the first stadium in the world to earn the title of Certified Green Restaurant® stadium from the Green Restaurant Association (GRA), exceeding its certification standards.With a full, g... View More
BBMG-SHFT Partnership Helping Brands Engage Savvy, Values-Driven Consumers
Last month, brand innovation consultancy BBMG and sustainable-lifestyle platform SHFT announced they are joining forces on a new branded content offering for organizations aiming to reach and engage Aspirational consumers, a fast-growing consumer seg... View More
