Found 143 stories. Page 8 of 8.
MARKETING AND COMMS - This week, Chipotle announced the upcoming premiere of “Farmed and Dangerous,” a new original comedy series that satirically explores the world of industrial agriculture in America. Produced by Chipotle and Piro, a New York-based studio known for its unique work in film and television, the initial four-episode season will air Monday nights on Hulu and Hulu Plus beginning Monday, Feb. 17, 2014. The comedy integrates Chipotle’s values and commitment to serving “Food with Integrity” without any explicit Chipotle branding.
WASTE NOT - MetLife Stadium, set to host the upcoming Super Bowl XLVIII, is the first stadium in the world to earn the title of Certified Green Restaurant® stadium from the Green Restaurant Association (GRA), exceeding its certification standards.With a full, game-day seating capacity of 82,500, MetLife Stadium is one of the largest stadiums in the NFL. Operated by foodservice partner Delaware North Companies Sportservice, the stadium has over 200 on-site restaurants servicing up to 100,000 people a day and is the largest food-service operation ever to receive GRA certification.Talk about making the most out your resources: MetLife is the only active venue to serve as the home stadium for two NFL teams, hosting 20 NFL games per season — more than any other stadium.
PRODUCT, SERVICE & DESIGN INNOVATION - Last month, brand innovation consultancy BBMG and sustainable-lifestyle platform SHFT announced they are joining forces on a new branded content offering for organizations aiming to reach and engage Aspirational consumers, a fast-growing consumer segment that cares about looking good, feeling good and doing good.Combining BBMG’s consumer insights and brand-building expertise with SHFT’s creative and production capacity and the SHFT.com lifestyle platform, the partnership offers a new approach to developing and delivering original branded content designed to disrupt and delight.