CVS Health [NYSE:CVS] today announced its fourth yearly in-store fundraising campaign at CVS Pharmacy locations nationwide will occur October 29 November 19, to benefit Stand Up To Cancer (SU2C) and its ongoing efforts to accelerate the pace of cancer research. CVS Health colleagues and customers have raised more than $15 million for Stand Up To Cancer since 2014.
Funds raised through November 19 will support cancer research programs that get new therapies to patients quickly and save lives now. CVS Pharmacy customers can support Stand Up To Cancer by making a $1, $3 or larger donation at the register or online at www.StandUpToCancer.org/CVSHealth.
"Just about everyone knows someone battling cancer and it affects our customers, colleagues, and communities every day," said Helena Foulkes, Executive Vice President of CVS Health and President, CVS Pharmacy. "As a purpose-driven company dedicated to helping people on their path to better health, we're proud to support Stand Up To Cancer as they accelerate groundbreaking research to help save more lives."
This year's campaign will be supported by in-store radio and marketing collateral with Stand Up To Cancer ambassador and Golden Globe-winning and Emmy-nominated actress Tracee Ellis Ross of Blackish. It will also include a new public service announcement produced in partnership with the comedy brand Funny Or Die. The PSA features an adolescent boy who humorously struggles to spend the dollar given to him by his grandfather, only to learn that his good fortune can be put to good use when he donates the dollar to SU2C at his local CVS Pharmacy.
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"I am honored to help raise awareness and funds for Stand Up To Cancer through CVS Health's fundraising campaign," said Ross. "Cancer has touched so many of our lives, and I hope everyone will join me in helping make more cancer patients into survivors by donating in stores or online."
Donations made during the campaign will support SU2C's collaborative cancer research model which brings together scientists from different institutions and across multiple disciplines to work together to translate their research from the laboratory to the patient.
The critical funds raised by CVS Pharmacy customers over the past four years have helped SU2C to develop new effective treatments such as the immunotherapy CAR T therapy which was recently recommended for FDA approval for treatment of a type of pediatric leukemia, known as acute lymphoblastic leukemia (ALL). This first success could lead to similar treatments for acute myeloid leukemia (AML) and other cancers. SU2C was an early -- and major -- funder of immunotherapy research and these investments, thanks in part to CVS Pharmacy and their customers, are contributing significantly to advancements in the field of immunotherapy. In addition to the strides in immunotherapy, SU2C has supported developments of treatments that received an FDA "breakthrough therapy" designation for advanced breast cancer as well as an FDA approval for pancreatic cancer.
"Because of CVS Health's commitment to Stand Up To Cancer, we're able to make progress in increasing treatment options for patients and making advancements in the fight against cancer," said Stand Up To Cancer Co-Founder Sue Schwartz. "We're are inspired by CVS Health's dedication to the health of their customers and are grateful to CVS Health and their customers for helping SU2C achieve our mission of making everyone diagnosed with cancer a survivor."
Additionally, to increase awareness of the critical work being done by SU2C, customers can participate in the Value of a Dollar challenge for a chance to win the Ultimate Hollywood Experience. When visiting at CVS Pharmacy between October 29 and November 19, take a selfie and post on your Instagram and/or Twitter with the hashtag #ValueOfADollar and #Promotion to be entered into the sweepstakes* for a chance to win a trip for two to attend the red carpet world premiere of Jumanji: Welcome to the Jungle (in theaters December 20) and a tour of Sony Pictures Studios.
For more information on Stand Up To Cancer, a division of the Entertainment Industry Foundation, a 501(c)(3) charitable organization, and to make a donation, please visit www.StandUpToCancer.org/CVSHealth.
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Sustainable Brands Staff
Published Oct 31, 2017 1pm EDT / 10am PDT / 5pm GMT / 6pm CET