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New Project Set to Help European SMEs Transition to Circular Economy

Businesses of all sizes can realize opportunities presented by the shift from linear ‘take, make, waste’ models and systems to circular ones. As the originator of the circular economy concept Walter R. Stahel once said, “A circular economy will directly create numerous jobs with a broad diversity of skills at local and regional level, and give rise to new SMEs [small and medium enterprises] exploiting opportunities in the local loops.”

By Hannah Furlong | Published 8 years ago | About a 2 minute read

Businesses of all sizes can realize opportunities presented by the shift from linear ‘take, make, waste’ models and systems to circular ones. As the originator of the circular economy concept Walter R. Stahel once said, “A circular economy will directly create numerous jobs with a broad diversity of skills at local and regional level, and give rise to new SMEs [small and medium enterprises] exploiting opportunities in the local loops.”

To help SMEs in this endeavor, ten partners from six European countries are pursuing a four-year project called the Circular Economy for SMEs (CESME). Created by the Business Development Centre North Denmark, the project aims to create a step-by-step guide to help SMEs with the transition to more closed-loop operations, maximize the efficiency of their resources during their use, and extend products’ value through processes such as reuse, repair, remanufacturing, and recycling.

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at SB'16 CopenhagenGroups from Denmark, the UK, Italy, Finland, Bulgaria, and Greece will share experiences and identify best practices for both SMEs and policymakers. In the first phase of the CESME project, the organizations are working to identify and recommend improvements for relevant policy instruments, as well as design support packages to help SMEs adopt more circular business models. Next, the second phase will involve working directly with SMEs to act on the lessons learned from the previous work.

Wales hosted the first partner event in May, which saw all 10 partners gather in Cardiff and hear from a number of circular economy experts including the Ecodesign Centre Wales and WRAP Cymru, according to Resource. Delegates visited Hengoed-based furniture producer Orangebox, an exemplary SME that created a 98 percent recyclable chair that is produced using less materials, fewer parts and fewer product miles. Meetings hosted by the other organizations are expected to follow a similar format, featuring speakers and case studies.

Circularity by Design: How to Influence Sustainable Consumer Behaviors

Join us Thursday, December 5, at 1pm ET for a free webinar on making circular behaviors the easy choice! Nudge & behavioral design expert Sille Krukow will explore the power of Consumer Behavior Design to drive circular decision-making and encourage behaviors including recycling and using take-back services. She will share key insights on consumer psychology, behavior design related to in-store and on-pack experiences, and how small changes in the environment can help make it easy for consumers to choose circularity.

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“Wales has a strengthening global reputation for green growth and we recognise the opportunities the circular economy will bring,” Welsh Environment and Rural Affairs Cabinet Secretary Lesley Griffiths told Resource, commenting on Wales’ part in the project. “Sharing valuable expertise will help us break down barriers for SMEs and bring this vision into reality.”

The CESME project has a budget of €1.73 million and will be co-funded by the Interreg Europe Programme, a policy-focused organization that helps regional governments across Europe. By the end of 2020, the project is expected to create 350 new jobs and generate €45 million in revenue growth for the participating SMEs.