The food industry is in the midst of a revolution that’s reshaping the way we grow food, develop recipes, choose ingredients and even decide what materials go into the packaging of our products. For today’s consumer, transparency is the coin of the realm. That’s the subject of the panel discussion I led at Sustainable Brands ‘16 San Diego last week.
Communicating complex, unfamiliar sustainability claims on CPG packaging
Join us as Applegate and HowGood share insights into marketing lessons, consumer response and understanding, and marketplace data on the expression and communication of new categories of sustainability claims on CPG packaging - as well as tips for avoiding consumer and industry backlash and controversy - Wed, Oct. 16, at SB'24 San Diego.
Published Jun 13, 2016 12pm EDT / 9am PDT / 5pm BST / 6pm CEST
Dave Stangis was named Vice President, Corporate Responsibility and Chief Sustainability Officer of Campbell Soup in March 2016.
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