Unlock New Opportunities for Thought Leadership with SB Webinars

Levi’s Cleans Up Denim Supply Chain with Digital Finishing Process

Levi Strauss & Co. (LS&Co.) has taken an important step to clean up the fashion supply chain, rolling out a new digital manufacturing process that will eliminate the use of hazardous chemicals that have traditionally been used in the industry for jeans finishing.

Levi Strauss & Co. (LS&Co.) has taken an important step to clean up the fashion supply chain, rolling out a new digital manufacturing process that will eliminate the use of hazardous chemicals that have traditionally been used in the industry for jeans finishing. Called Project F.L.X. (future-led execution), this new model replaces manual techniques and automates the jeans finishing process, allowing the company to reduce the number of chemical formulations used in finishing from thousands to a few dozen.

Traditionally, denim finishing — which creates worn, faded design elements on jeans — has been a highly manual, labor- and chemical-intensive process. Digitization enables a responsive and sustainable supply chain at an unparalleled scale.

“Thirty years ago, jeans were only available in three shades: rinsed, stonewashed and bleached. Today those three shades have exploded into endless variations, all produced with very labor-intensive jobs and long lists of chemical formulations,” said Bart Sights, VP of Technical Innovation at LS&Co. and head of the company’s Eureka Innovation Lab. “We’re designing a cleaner jean for the planet and the people who make Levi’s jeans, and we’re doing it on a scale that no one else has achieved to date.”

The new operating model builds on LS&Co.’s commitment to achieving zero discharge of hazardous chemicals by 2020 and accelerates the elimination of many chemical formulations that the company’s Screened Chemistry program identified as “phase outs.” Among the chemicals that will be eliminated is potassium permanganate, an oxidizer that is used industrywide to replicate authentic vintage finishes.

Beyond eliminating many chemicals, Project F.L.X. is expected to reduce textile waste by more accurately making what the market needs and may also provide the opportunity to save water in the future. The company has already proved it can use nearly 100 percent recycled water in the final manufacturing stages with Project F.L.X. and is exploring the possibility of rolling out this water recycling capability more broadly over time.

To help unlock the benefits of digitally enable design and development, Levi Strauss turned to long-standing partner Jeanologia, a leader in sustainable solutions for fabric and garment finishing. Since 1993, Jeanologia has operated with the ambition of advancing sustainable apparel manufacturing by delivering disruptive technologies, including ozone, laser and e-flow finishing systems. The company’s like-minded focus on scalability was essential to supporting LS&Co.’s end-to-end, transformative vision.

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
More Information

Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
Webinar
Sponsored by Sustainable Brands
More Information

December 11-12, 2024
SB Member Network: Shifting Customer Behavior and Demand December Member Meeting
Member Event
Sponsored by Amazon
More Information

Related Stories

How Can Businesses Rethink Packaging to Support Circularity? MATERIALS & PACKAGING
How Can Businesses Rethink Packaging to Support Circularity?
BMW, Volkswagen Eyeing Plant-Based Future for Car Interiors MATERIALS & PACKAGING
BMW, Volkswagen Eyeing Plant-Based Future for Car Interiors
How Does Consumer Behavior Challenge the Circular Economy? MATERIALS & PACKAGING
How Does Consumer Behavior Challenge the Circular Economy?
erthos: Giving the Plastics Industry an AI-Driven, Biobased Upgrade MATERIALS & PACKAGING
erthos: Giving the Plastics Industry an AI-Driven, Biobased Upgrade
Nissan’s ‘Cool Paint’ Will Cut Car-Interior Heat, Energy Use INNOVATION & TECHNOLOGY
Nissan’s ‘Cool Paint’ Will Cut Car-Interior Heat, Energy Use
MIT Team Creates Clean Hydrogen with Seawater, Soda Cans, Caffeine INNOVATION & TECHNOLOGY
MIT Team Creates Clean Hydrogen with Seawater, Soda Cans, Caffeine