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Press Release
AT&T's ‘Upcycling’ Effort Turns Tourney Signs Into School Backpacks

Some 10,000 yards of nylon signage from this year’s AT&T Byron Nelson tournament have gone from the clubhouse to schoolhouses in Dallas and Houston.

Using a process known as “upcycling,” AT&T worked with a vendor to transform tournament signs into 1,000 student backpacks.

“This brings together several key aspects of our corporate responsibility work,” said Nicole Anderson, associate vice president-AT&T Corporate Responsibility. “Our commitment to environmentally friendly practices, employee volunteerism and our continued long-term investment in supporting students and education.”

About 100 AT&T active and retired employees in Dallas and Houston recently stuffed the backpacks with school supplies like notebooks, highlighters and sticky pads. The AT&T Pioneers, a volunteer group of current and retired employees, and the Inter-Tribal Council of AT&T Employees provided the school supplies.

Creating Demand for New Product Categories that Involve Unfamiliar Behaviors or Experiences

Hear insights from Dr. Bronner's, Vivobarefoot and more on 'easing people in' to new products (ex: 3D-printed shoes) and formats (ex: refillable liquid soap) that are revolutionizing industries and designing out waste — Tuesday, Oct. 17 at SB'23 San Diego.

On Saturday, Aug. 18, volunteers handed out the backpacks to students at Elisha M Pease and Bushman elementary schools in southern Dallas and in the Gulfton community in Houston.

It’s not the first time that our golf tournament collateral has been given a new use. Caddy bibs, or the aprons the pro caddies wear during tournament play, from the 2015 AT&T Byron Nelson have been reborn as luggage tags.


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