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Press Release
AT&T's ‘Upcycling’ Effort Turns Tourney Signs Into School Backpacks

Some 10,000 yards of nylon signage from this year’s AT&T Byron Nelson tournament have gone from the clubhouse to schoolhouses in Dallas and Houston.

Using a process known as “upcycling,” AT&T worked with a vendor to transform tournament signs into 1,000 student backpacks.

“This brings together several key aspects of our corporate responsibility work,” said Nicole Anderson, associate vice president-AT&T Corporate Responsibility. “Our commitment to environmentally friendly practices, employee volunteerism and our continued long-term investment in supporting students and education.”

About 100 AT&T active and retired employees in Dallas and Houston recently stuffed the backpacks with school supplies like notebooks, highlighters and sticky pads. The AT&T Pioneers, a volunteer group of current and retired employees, and the Inter-Tribal Council of AT&T Employees provided the school supplies.

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On Saturday, Aug. 18, volunteers handed out the backpacks to students at Elisha M Pease and Bushman elementary schools in southern Dallas and in the Gulfton community in Houston.

It’s not the first time that our golf tournament collateral has been given a new use. Caddy bibs, or the aprons the pro caddies wear during tournament play, from the 2015 AT&T Byron Nelson have been reborn as luggage tags.

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