Press Release
Avery Dennison Raises the Sustainability Bar

A long-time advocate of sustainability, Avery Dennison Label and Packaging Materials is stepping up its efforts to raise the sustainability bar. The company is inspiring converters, brands and thought leaders to work together to increase sustainability awareness, choices and collaboration to solve some of the industry's most difficult problems.

Launching this month is a multifaceted initiative to engage, educate and motivate businesses and people alike, while building its sustainability leadership brand. The initiative embraces:

• An educational campaign that positions the company -- embedded in industries and communities worldwide -- as a force for good.
• A Sustainability and Compliance Zone in its booth #119 at Labelexpo Americas, giving customers and brand owners the products and services needed to responsibly source, reduce and recycle.

The Campaign: Together We Can Do Beautiful Things
<http://www.label.averydennison.com/sustainability >

Using the message “Together we can do beautiful things,” the campaign brings to life the company’s sustainability purpose, products and innovations through a complete program of communication deliverables.

The animated videos, social media messaging, case studies, website and more are designed to:

• Showcase Avery Dennison’s history of sustainability-related innovations and its position as a sustainability leader and collaborator in the labels and packaging industry
• Increase awareness of Label and Packaging Material’s sustainability-oriented products and services in a new sustainability portfolio named ClearIntentTM